23 June, 2016

TOPIK 6 10 ABCR3203 Topic 6 PROTECTION OF REPUTATION

TOPIC 6 PROTECTION OF REPUTATION

LEARNING OUTCOMES


By the end of this topic, you should be able to:

1.  Discuss  how a personÊs reputation is protected;

2.  Discuss   the   dangers   of  publishing   information   which   may   injure   the reputation of another; and

3.  Apply    protection  of  reputation  within  the  limits  of  the  available
defences.



INTRODUCTION



Defamation law protects a personÊs reputation from unjustifiable attacks. For the

journalist, publisher and broadcaster, the  law of defamation presents one of the

greatest   perils   in   their   vocation.   In   Malaysia,   the   statute   on   defamation   is   the

Defamation Act 1957.



For the media, everyone participating in or responsible for the publication of an

article that injures the reputation of a person can be sued. Each communication or

repetition of a defamatory statement is considered a separate cause of action. If a

defamatory statement is considered published in a newspaper, the action can be

brought    against  the  proprietor,  editor, author,  printer,  distributor  as  well  as

vendor.    Articles,  headlines,  photographs,   cartoons   and   other  illustrations,

photograph     captions,  readerÊs  letters, all  advertisements  are  vulnerable   to

defamation risks.



There are, however, two features of defamation law that protect the media:



(a)    False   statements   are   not  necessarily   defamatory.   The   law   of  defamation   is
activated   only   when   a   false   statement   actually   damages   a   reputation.   It
must lower the victim in the eyes of a right-thinking man.



(b)    Truth     is  an  absolute    defence     no   matter   how     unfair   or  unnecessary       its
revelation is.



The law also reflects certain media disadvantages. The burden of proof is on the

media   defendant.   A   published   allegation   may   be   true   but   the   media   defendant

carries the burden of proving its truth. Costs and damages for defamatory actions

are very high and unpredictable.



This topic looks at the   law of defamation, its   ambit   of   application   and how the

media can use the available defences.



6.1           WHAT IS DEFAMATION?



The Defamation Act 1957 does not provide a definition for defamation. Refer to

Table 6.1 for definitions by various scholars.


Table 6.1: Various Definitions of Defamation


Scholars    ///    Definition



Winfield & Jolowicz (1998) ... Defamation is the publication of a statement which reflects on a
person's reputation and tends to lower him in the estimation of
right   thinking   members   of   society   generally   or   tends   to   make
them be shunned or avoided.



Salmon & Hueston ... The tort of defamation consists in the publication of a false and
defamatory       statement    concerning     another    person    without
lawful justification.



Dias & Markesinis (1989)  ...  A defamatory statement is one which injures the reputation of

another by exposing him to hatred, contempt, ridicule or which
tends to lower him in the estimation of right thinking members
of society.



Generally,      a defamatory       statement     is  one   that,   in  the   circumstances      of  the

publication, would be likely to make reasonable and respectable people think less

of   the   plaintiff.  The   test  is  often   described     as  „lowering     the   plaintiff  in   the

estimation   of   right   thinking   members   of the   society‰   or   „expose   the   plaintiff   to

hatred, contempt or ridicule‰ or „cause him to be shunned or avoided‰. It is all a

question of respect and reputation.



For example:

An   item   on   the   8.00pm   news   reports   that   Dato'   X   is   involved   in   corruption

  during   his   reign   as   the   Chief   Minister.   Dato'   X   may   have   a   cause   of   action

  against the journalist and the television station  his reputation will have been

  lowered in the minds of members of society.


A pop magazine reports that Miss S, a pop singer, is too ill to perform at her

  next live concert. This is not defamation to suggest that someone is ill.


6.2          TYPES OF DEFAMATION



There are two types of defamation:



(i)    Libel; and



(ii)   Slander.



Table 6.2 displays the differences between libel and slander.


Table 6.2: Differences between Libel and Slander


Libel    << ......>>>   Slander


A defamatory statement made in writing at least some permanent form.                  

Defamation made by word of mouth or by gestures.



Plaintiff  may sue for libel despite  no Slander must be proven by actual damage.
financial loss.


Section 3 of the Defamation Act 1957:
Provides:
"For the purposes of the law of libel and
slander    the  broadcasting    of  words    by
means   of   radio   communication   shall   be
treated   as  publication    in  a  permanent form."


Defamation, by means of broadcasting is deemed as libel.





6.3           ELEMENTS OF DEFAMATION



There   are   three   elements   for   defamation.   All   these   three   elements   must   exist

before an action for defamation may succeed:

(a)    There must be a publication;

(b)    The publication must contain words that are defamatory in nature; and

(c)    The words must refer to the plaintiff.



6.3.1         Publication



Publication   simply   means   that   the   defamatory   statement   or   material   must   be

made   known   to   some   person   other   than  the   person   to   whom   it   is   written   or

spoken.      Plaintiff  must     establish   that  the    material    complained      of   has   been

communicated   to   a   third   person   i.e.   to   someone   other   than   the   plaintiff.   If   the

communication   of   the   imputation   is   made   directly   to   the   person   to   whom   it   is

made   and   there   is   no   third   party   present   at   that   time,   then   there   will   be   no

publication for the purposes of defamation.


Figure 6.1: The Art of Selling


Source: http://www.makingthenumbers.com/reprint2.html



For the purpose of this element (publication) to be complete (refer Figure 6.1), the

language   used   must   be   understood   by   the   reader   or   the   audience   or   the   third

person     mentioned      above.    For  example,     a  newspaper      published     a  defamatory

article in Mandarin but the newspaper was circulated in a remote Malay village

where      no   one   understood      the  language.     The    element    of  publication     is  not

satisfied.



Every person who negligently takes part in or   authorises the publication of the

defamatory       material   is   liable.   Therefore,   the   writer,  editor,   publisher,   printer,

proprietor, distributor and vendor may be potentially liable. Similarly in a TV or

radio     station    those     who    hold    the  same    position    as   any   of  those   people

mentioned above, could be potentially liable. It is worth noted that in Australia, a

radio    station   has   been   held   liable  for  the  publication     of  defamatory      material

spoken      by   a   member      of  the   public    participating     in  a  „talk-balk‰     session

(regardless whether the interviewer endorses the remark or not).



If a media organisation republishes a defamatory statement, it may be liable for

republication   of   the   defamatory   statement   and   in   the  case   of   a   live   broadcast

interview,      liability  is  imposed     on   the  media     because    it  has   simultaneously

published the statement of the person  interviewed. The media may also expose

itself   to   liability   for   repeating   the   defamatory   statement   (hence   republishing   it)

not    withstanding      the  fact  that   they   might    be  protected    by   a  defence    in  the

following situations:



(a)    In a situation made by a member of the public and simply reported as a fact
without the media organisation approving or adopting;



(b)    A statement is published by the media for the purpose of expressing doubt
to the correctness of the defamatory statement; or



(c)    The    public    is  informed    by   the  media     of  the  existence    of  a  defamatory
„rumour‰ or publish the defamatory material via the „letters to the editor‰
column.


In Lee Kuan Yew v. Derek Gwyn Davies & Ors [1990] MLJ 390
The     defendant      publisher     was    held   liable    for   defamatory       imputations
contained      in  a  statement    of  a  third  party   which    was    quoted    in  an  article
published in the Far Eastern Economic Review.



6.3.2         Words Must be Defamatory in Nature



There is no universal test to be applied to determine when statements or words

are defamatory in nature. Generally words are defamatory in nature, if:



(a)    It   tends   to  lower    the   plaintiff  in  his/her    estimation     of  right   thinking

       members of society in general;



(b)    It exposes him/her to hatred, contempt or ridicule; and



(c)    It causes him/her to be shunned or avoided.



In deciding what the words mean for the purpose of defamation, the intention of

the   writer   or   speaker   is   irrelevant.   Whether   a   statement   is   defamatory   involves

assessing   the   imputations   conveyed   by   the   statement   on   the   reader.   The   test   is

whether      under    the   circumstances      in  which    the   statement     was   published,     a

reasonable      person    to  whom      the   publication    was    made,    would     be   likely  to

understand that the statement is defamatory. The test is its effect on the ordinary,

reasonable reader. This reasonable reader is sometimes referred to as the „control

group‰   or   the   „hypothetical   referees‰.   The   control   group   does   not   necessarily

refer   to   a   particular   group   nor   should   it  refer   to   everyone.   It   is   enough   that   it

refers   to   an   appreciable   section   of   the   community.   We   can   also   say   that   this

control group is usually a group of law abiding citizens or average thinking men,

the   ordinary   reasonable   citizen   or   that   of   right   thinking   members   of   society   in

general.



What an ordinary reader thinks may change from time to time. For example, at

one time it is defamatory to call a person „a German‰ or „a gay‰. This might not

be defamatory anymore in certain countries.


In Hasnul bin Abdul Hadi v. Bulat [1978] 1 MLJ 75
The court held that to describe a person „Abu Jahal‰ is a libel.



Words may be defamatory in their natural and ordinary meaning. This refers to

the    meaning     of  words     at  their  face   value,   together    with   any   inferences     an

ordinary man would take in the light of his general knowledge, common sense

and     experience.    It  does    not  include    extrinsic    facts  passing    beyond     general

knowledge.


In Ng Cheng Kiat v. Overseas Union Bank [1984] 2 MLJ 140
The plaintiff has a current account with the defendant. The plaintiff claimed
that the defendant refused to clear two of his cheques which is contrary to his
obligation     to  do    so.  The    plaintiff further     claimed    that   the   defendant
wrongfully   and with bad faith wrote „Account Closed‰ on the cheques. The
defendant also informed certain people about the plaintiffÊs accounts position.
The defendant denied that the statement „Account Closed‰ is defamatory. The
court held that the statement is defamatory of the plaintiff.


In Luk Kai Lam v. Sim Ai Leng [1978] 1 MLJ 214
The   statement,   „Eh,   apakah   yang   hendak   dibanggakan   tentang   diri   awak?
Siapakah yang tidak tahu bahawa awak menerima tetamu di bilik atas dengan
bayaran   RM50   setiap   kali.   Pelacur‰   dan   „Siapa   yang   tidak   tahu   bahawa   dia
dan Sia tinggal bersama di rumah penjagaan selama setahun sebelum mereka
berkahwin‰ is defamatory in nature.



Often the words used by the defendant will appear innocent in themselves, but

have   a   hidden   meaning   which   would   be   recognised   in   the   light   of   other   facts.

This hidden meaning is called innuendo. In this situation the plaintiff will have to

show that the words complained are not defamatory in themselves, but become

defamatory in the light of certain facts known to certain people.


In Tolly v. Fry [1931] All ER 131
The    plaintiff,  an  amateur    golfer,  was  depicted    in  an  advertisement     for  the
defendants chocolates.   He   successfully   showed   that    certain  people   familiar

  with the golfers world would think that he had been paid for the advertisement

  and that he has prostituted his amateur status.



6.3.3         The Words Must Refer to the Plaintiff (Identification)



The defamatory statement must refer to the plaintiff. It is not necessary to prove

that the defendant has the intention to defame the plaintiff. The plaintiff needs to

prove that the words published refer to the plaintiff. If the publication does not

specifically    name    the  plaintiff,  the  plaintiff  would     need   to  demonstrate     that

people interpreted it as referring to the plaintiff. Table 6.3 shows some examples.



Table 6.3: Examples of Defamatory Statements



A person has been named, but insufficient or inaccurate identifiers have been given <<.>> A   newspaper      reported     a  magisterial    inquiry    in  which    a
„Detective A‰ was said to be corrupted. It turned out to be a   „Constable     A‰   to  whom      the  allegation    referred.    Two
„Detectives     A‰    (the  same    name)    sued   successfully,    after
demonstrating        that    acquaintances       thought     the   article
referred to them.



No one has been named, but someone who meets the description of the            

defamed person claims it refers to him/her and sues <<.>> In   the   case   of Butler   v.   John   Fairfax   Ltd.   (1994),   the   Sun-
Herald     newspaper      published     an   article  titled  ÂBackpack
Murders   Police   Quiz   SocialiteÊ,   which   described   a   suspect
whom   police   were   questioning   in   relation   to   the   Belanglo
Forest backpacker serial murders. A 33 year old man sued
the    newspaper,       claiming     friends      and    relatives    had
identified   him   as   the   suspect   on   the   basis   of   identifying
factors listed in the article.



No individual has been named, but the defamatory article refers to a small group of              

people of whom the plaintiff is a member or a representative <<....>> In John   Fairfax   Group   v.   Farley   (1993 ),   an   article   in   the
Australian Financial Review in 1992, defamatory references
 were    made     to  officials  of   the  National     and    Victorian
 Farmers FederationÊ and NFF and VFF officials and their
lawyers   and   consultants   mates.   Although   they   were   not
named, six individuals sued, claiming that readers thought
the   article  referred   to  them.    The   courts   have   decided     to
view    such   cases   in  terms    of  the  size  of  the   class  being
defamed,      the   generality     of  the   charge     made    and    the
extravagance   of   the   accusation,   with   each   case   considered
according     to  its  own    circumstances.     The   test  is  whether
ordinary,      reasonable      individuals       would      believe    the
defamatory statements referred to the plaintiffs.



A fictitious character has been named. A real person meeting the fictitious person's

description sues, claiming it refers to him/her <<......>> In  E.   Hulton   &   Co.   v. Jones   [1910]   AC   20,   an   individual sued successfully after showing people thought a fictitious character by the same name in a story was him.



6.4           MEDIA DEFENCES



Table 6.4 shows examples of media defences.


Table 6.4: Examples of Media Defences


Truth or Justification <>>    Section 8 provides that in an action for libel or slander in respect
of   words    containing    two   or  more   distinct   charges    against   the
plaintiff, a defence of justification shall not fail by reason that the
truth of every charge is not proven if the words not proved to be
true   do   not  materially    injure   the  plaintiffÊs  reputation     having
regard to the truth of the remaining charges.



Fair Comment  <<>> Section 9 provides that in an action for libel or slander in respect
of   words    consisting   partly   of   allegations  of   fact  and  partly   of
expression of opinions defence of fair comment shall not fail by
reason   only   the   truth   of   every   allegation   of   fact   is not   proved   if
the expression of opinion is fair comment having regard to such
of the facts alleged or referred to in the words complained of as
are proved.




Privilege <<..>> Qualified privilege of newspaper is provided in Section 12



Reports of Judicial Proceedings <<.>>  Section 11 provides that a fair and accurate and contemporaneous

report   of   proceedings   publicly   heard   before   any   court   lawfully
exercising     judicial  authority    and   of  the  judgment,     sentence   or
finding of any such court shall be absolutely privileged, and any
fair and bona fide comment thereon shall be protected, although
such    judgment,     sentence    or  finding   be  subsequently      reversed,
quashed   or   varied,   unless   at   the   time   of   the   publication   of   such
report    or  comment      the   defendant     who    claims   the   protection
afforded   by   this   section   knew   or   ought   to   have   known   of   such
reversal, quashing or variation. However, nothing in this section
shall authorise the publication of any blasphemous, seditious or
indecent     matter    or   any   matter    the   publication    of   which    is
prohibited by law.


Innocent Disseminator or Unintentional Defamation <<.>> Section 7  provides     that  a  person    who     has  published     words

alleged to be defamatory of another person may, if he claims that

the   words   were   published   by   him   innocently   in   relation to that

other person, make an offer of amends under this section; and in
any such case if the offer is not accepted by the party aggrieved, it
shall be a defence.


Apology in mitigation of damages <<.>> Section    provides    that   apology    may    be  used   for  mitigation     of


SELF-CHECK 6.1


1.  What is the difference between libel and slander?

2.  What are the elements of defamation?

3.  How can you be protected against a defamation suit?


ACTIVITY 6.1


1.  Read   the   cases   Mohamed   Azwan   Ali   and   Normala   Samsudin   and
examine the reasons for the outcome of the two cases.


2.   Discuss    the  implications     of  the publication     from    the  case   below.
(Extract of case taken from Mark Pearson, The JournalistÊs Guide To
Media Law, at p.105.)


Fayn   v.   Thompson   Properties   Pty   Ltd   (1992)   16   Gazette   of   Law   and
Journalism 24 (FishÊs Arse Case)


Facts:
The   fashion   industry   magazine   Ragtrader   published   a  report   on   the
plaintiff's company, which included this passage:


„Although   there   are   a   few   surprises   in   business   failures   these   days,
Morrie's mahulla raised eyebrows. He was known to have something
in common with a fishÊs rear end when it came to spending. He was
high priest of the low-priced dress and his sons seemed to be doing it
steady in T-shirts and the like.‰


? Defamation law    is  an  important     area   of  law   to  those   involved     in  the
communications         industry.     The   understanding       of  its  elements     and    the
available defences help reduce the risk of being sued.



? Three elements    of  defamation  are  publication,    nature   of  the   words    and
reference to the plaintiff.



? Defences available   to  the  media are  justification,  fair  comment,     privilege,
innocent disseminator and apology.




Fair and Accurate Reporting                  
Justification



Fair Comment                                  
Libel and Slander



Freedom of The Press                          
Privilege



Innocent Disseminator                        
Sub Judice Contempt



Intentional Contempt 

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