23 June, 2016

13 OUMH2203_TOPIC 9 COVER LETTERS AND RESUMES

TOPIC 9 COVER LETTERS AND RESUMES
13 OUMH2203_topic09

LEARNING OUTCOMES
By the end of this topic, you should be able to:
1.   Describe the format for writing cover letters;
2.   Apply the AIDA formula when composing cover letters;
3.   Explain the differences between solicited and unsolicited letters; and
4.    Write different types of resumes.

INTRODUCTION

This  topic  provides  you  with  useful  guidelines  for  writing  a  cover  letter.  It
introduces you to expressions that can be used for different parts of a cover letter
and gives you the format for writing different types of resumes.

9.1        COVER LETTER
The letter of application is the cover letter for your job application. Ideally, the letter
should  be  one  to  two  pages  in  length  and  should  be  accompanied  by  a  resume  or
curriculum  vitae (CV). The cover letter, which should be brief, serves to:

 Draw attention to relevant qualifications and work experiences listed in the resume;

 Make a match between what you have to offer and the potential employer's

    needs;

 Persuade your potential employer to consider your application carefully; and

 Support your request for an interview.



9.1.1         Guidelines for Writing a Cover Letter



When writing a cover letter, the following should be taken into consideration.



(a)   First Paragraph

      Use one of the following to draw the reader's attention to what you want to

      offer and the job/position you are applying for:



         Summarise the job opening;



         Name the job opening; or



         Ask about the availability of a job opening.



(b)   Middle Paragraph(s)

      Use one of the following in each of your middle paragraphs to persuade the

      reader to invite you to an interview.



         Education;

         Work experience;

         Ability to work with others and/or alone;

         Interest in your field;

         Interest in the company; and

         Responsibilities in previous positions.



(c)   Closing Paragraph

      In the last paragraph, you can request an interview, stating that you will be

      happy to come to the employer's office whenever convenient. Make it easy

      for the reader to follow up by providing your telephone number and e-mail

      address.



         ACTIVITY 9.1



      When applying for a job, you would normally attach a cover letter with
      your resume. What is the purpose of a cover letter?

9.1.2         Useful Key Phrases

Below are some useful key phrases you can use in your cover letter to apply for a
position that has been advertised:

  I am writing to you in response to your advertisement for ...
  I wish to apply for the position of  /
  As       you   can  see  from   my    enclosed   resume,    my work experience      and
      qualifications  match    the requirements for this position.
  I look forward to an opportunity to speak with you in person.
  I can be contacted at 03- xxxx xxxx or at the address above.
  Please accept this letter as an expression of interest in the position of ...
  I am enquiring about the prospects of employment in the Credit Division of
      your bank. An article in the xxxx stated that the bank is rapidly expanding
      and/

  I have enclosed a copy of my resume for your review.
  I believe I possess the right combination of  / skills.
  My current position has provided me with the opportunity to ...
  I      would    welcome     the   opportunity    to   meet   with   you   to discuss my
      potential contributions    to your company.
  I look forward to an early reply.

ACTIVITY 9.2

      Sample Cover Letter 1 in the following page was written in response to
      an advertisement in the newspaper. Based on the guidelines for writing
      a cover letter, answer the following questions/do the following tasks:


     (a)    The    word   order   in   the  cover   letter  has  been   jumbled    up.
             Rearrange    the  words/groups      of  words   so  that  the  letter  reads
             correctly.


      (b)    How is the cover letter similar to a "persuasive" letter? How does
             it use the AIDA (Attention-Interest-Desire-Action) formula
             described in Topic 6?


        Aloysius Tan Kim Hock
        14, Jalan USJ2/4
        Taman Crystal
        Subang Jaya
        46000 Petaling Jaya

        12 April 201_

        Mr Yeap Hin Lee
        Personnel Manager
        Logistics Inc.
        1516, Persiaran Kelab Emas
        47200 Klang, Selangor


        Dear Mr Yeap,

        Application for the Position of Chief Supervisor

        In   response   to   your   advertisement   for   a   Chief   Supervisor   specialising   in
        Port    Regulatory    Law    /   am   writing/    which    appeared     in  the  New
        Settlement   Times   on   Sunday,   April   12.   /   I   /   As   you   can   see   from   my
        enclosed   resume,/   match      the   requirements     for   this   position   /   my
        experience and qualifications.

        I / that I graduated from the Malaysian Marine School in Malacca /would
        like to point out/ I was  hired    directly  upon    graduation/ with a Diploma
        in  Port  management / due to my expertise in port authority regulations.

        During the four years that I worked for Gudang and Co., / in our region.
        /further    deepened     /my    knowledge      of    regulatory     laws/    I  /  My
        employer     / wanted to     promote    me   to  head    the  team   of assistants /
        also thought highly of my abilities / after my first year of employment.

        I/   to   personally   discuss   /   look   forward   /the   position   with   you./   to   an
        opportunity /I/ within the next five days to arrange an interview./ will
        call you.



        Sincerely,


        Aloysius Tan Kim Hock


        Enclosure

There are two types of letters of application: solicited and unsolicited. A solicited
letter is one where you are responding to a position advertised. An unsolicited
letter is one where you express interest in a position at your own initiative and
take a chance on being hired.

ACTIVITY 9.3
       1.   Read    the   following      unsolicited     Sample     Cover     Letter  
       2.  The main verbs/verb phrases have been removed. Complete the letter by placing
              the missing verbs/verb phrases in the correct position for each of the
              numbered sentences.


       Sample Cover Letter 2

          Aloysius Tan Kim Hock
          14, Jalan USJ2/4
          Taman Crystal
          Subang Jaya
          46000 Petaling Jaya

          Mr Yeap Hin Lee
          Personnel Manager
          Logistics Inc.
          1516, Persiaran Kelab Emas
          47200 Klang, Selangor


          Dear Mr Yeap


          Application for the Position of Chief Supervisor
          Please accept this letter as an expression of interest in the position of Area Sales Manager.

          (1)  I enclosed a copy   of my   resume   for your  review   (have). (2)  I familiar with  the
          requirements    to  succeed  in  the  sales  profession  and   believe  that  I  possess  the  right
          combination of marketing and management skills (am).

          (3) In my current position I coordinate two local area sales teams. This provide me the
          opportunity to work in a high-pressure team environment where it is essential to be able
          to work closely with my colleagues in order to meet sales deadlines (has provided).

          Thank you for your time and consideration.  (4) I the opportunity to personally discuss
          my    potential  contributions   to  your  company     with  you   (would   welcome).    Please
          telephone me at (603) 3522-0259 after 4pm to suggest a time that we may meet.  (5) I to
          your reply (look forward).



          Sincerely,



         Aloysius Tan
          Aloysius Tan Kim Hock



          Enclosure



                                       

     2.      Read   Sample     Cover    Letter   2  again    and   answer     the  following
            questions:

            (a)   What is the position applied for?

            (b)   What are the qualifications and work experience necessary for
                  this job?

            (c)   What makes this applicant special?

            (d)   How is the potential employer expected to make contact with
                  the applicant?

            (e)   Do     you   think   the   applicant    has   impressed      his  potential
                  employer? How?


9.2         RESUME
A resume is a document that contains a record of your qualifications, work experience
and achievements. It is a summary of your personal data, including your educational
background, skills, qualifications, work experience, references, hobbies and interests.
It is also sometimes referred to as a curriculum vitae (CV).

A   well-designed   resume   presents   information   in   sections   with   headings.   There
are three types of resumes:



(a)    Basic resume

       Comprises   all   the   normal   parts   of   a  resume   but   is   simpler   and   shorter.
       Suitable for school-leavers or those who have little work experience.



(b)    Functional resume

       Uses a different order of presentation to highlight a wide range of skills and
       work experience. Starts with the most recent work experience that matches
       a   potential   employer's    needs,   followed    by   subheadings     to  highlight   job
       functions. This type of resume uses the advertisement as a guide for specific
       functions, e.g., supervisory, marketing, training.



(c)   Specific resume

      Prepared     for  a  specific  job  with  emphasis   on  qualifications,  skills  and
      experience which are particularly relevant to the job. Presents experience in
      terms of criteria advertised. Highlights strengths with action words (verbs)
      such as achieve, adapt, initiate, install, prepare, report, research, supervise,
      inspect and make.


ACTIVITY 9.4

      What is the purpose of highlighting your skills and work experience in
      your resume?


ACTIVITY 9.5



      Study      the    format     of   the   following      three    resumes.      Based     on    your

      understanding of resumes, state the type of resume that each represents.



        1.  _________________                2.  _________________              3.  _________________



        Name                                 Name                              Name

        Address                              Address                           Address

        Telephone                            Telephone                         Telephone

        Date                                 Date                              Date



        Employment Objective                 Employment  Objective             Employment

        State reason for wanting job         State reason for wanting job      Objective

                                                               State reason for

        Employment experience                Educational qualifications

                                                               wanting job

        Present employment history,          Present in one of three

        starting with most recent to         ways: (a) reverse                       Educational

        first position. Give title of each   chronological order, (b)  in      qualifications

        position, brief description of       order of those  most                  List all  certificates,

        each job function, particularly      relevant  to the position or      subjects covered,

        those relevant to the position       (c) in order of importance,       awarding institution.

        applied for and indicate specific    for example, degree,

        achievements or initiatives          diploma    or  trade                   Work experience

                                                                               Mention  all  work

        accomplished.                        certificate.

                                                                               experience including

        Educational qualifications           Skills experience                 voluntary,   part-time

        Fully identify qualifications,       Emphasise  particular  skills     and student vacation

        awarding  institution,  details of   and relate to the position.       work.

        course  subjects;  present in        Draw attention to  any

                                                                               Achievements

        reverse order, emphasise             reference  by the potential

                                                                               State special

        qualifications important to          employer  to these skills.

                                                                               achievements     in

        potential employer.

                                             Work Experience                   school and other

        Activities and interests             Date/Position/Duties              organisations.

        Present evidence of                  /Responsibilities

                                                                               Activities and interests

        interpersonal skills,  other         held and achievements

                                                                               Highlight interests

        relevant skills, community

                                             Personal Interests and            and   special  skills.

        involvement or sporting

        interests.                           Hobbies                           Arrange from most

                                             Highlight activities which        recent to least recent.

        Professional memberships             involve  ability  to mix with

                                                                               Referees

        Highlight membership in              other people as well as

                                                                               Provide names and

        professional associations.           capability to work alone

                                                                               contact numbers of

        Referees                             Referees/references               individuals  who  have

        Provide one professional and         Provide names and contact         agreed to recommend

        work-related referee and             numbers.  Send                    your skills  and recent

        another who will provide             photocopies  of written           work.

        character reference. An academic     references and keep original

        reference is also useful.            copies for the interview.

? The   various   sections   in   this   topic   provide   guidelines   for   writing   effective cover letters and resumes.

? The   formats   of   these   types   of   correspondence,   as   well   as   the   content   of   the various sections of each document, are also discussed.

? Various        activities   are  included     in  the  topic   to  help   you   develop    skills  in writing cover letters and resumes that could attract prospective employers.

Cover letter                                        
Resume 

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