03 December, 2017

13 TOPIC 10 ACHIEVING ENTREPRENEUR'S PERSONAL FINANCIAL DREAMS

TOPIC 10 ACHIEVING ENTREPRENEUR'S PERSONAL FINANCIAL DREAMS

INTRODUCTION
Have you ever heard of this saying „what matters is how much you save, not
how much you earn‰. In other words, higher earning does not guarantee you are
financially better off than others who are earning lower than you, if you spend
more than what you have earned. It is always better to spend below your means
and make a habit to save. However, besides saving, one must learn and practise
investing a saving may not make you rich, but investment does. Investment from
the personal financial perspective will never be complete if it is done without the
knowledge of sustaining it and a proper protection i.e. insurance. Finally, you
need to know when you are falling into financial difficulty. This serves as the
financial self-check that should not be overlooked in order to achieve true
personal financial success.
Achieving
Entrepreneur's
Personal Financial
Dreams

Topic 10

LEARNING OUTCOMES
By the end of this topic, you should be able to:
1. Describe the meaning and various ways of saving;
2. Discuss your investment goals, and the relationship between risk and
return;
3. Explain various types of investments, insurance, takaful and loan;
4. Make an informed decision on buying an insurance policy;
5. Determine the risks of being a guarantor; and
6. Identify signs of financial difficulty.

ENTREPRENEUR WEALTH BUILDING
We have discussed in the previous topic that the way to become smart with your
money is to build your wealth by owning more than you owe. Here, we will go
further into discussing how you can build your wealth and at the same time plan
for future uncertainties.

10.1.1 The Saving Habit
Putting money aside for the future is hard to do. There is more to it than
spending less money although that part alone can be challenging. How much
money should you save, where will you put it or are you sure you made the right
decision? Here are a few tips on how to set realistic goals and get the most out of
your money.

According to www.businessdictionary.com, savings is the portion of disposable
income not spent on consumption of consumer goods but accumulated or
invested directly in capital equipment or in paying home mortgage, or directly
through purchase of securities.

You should make your savings automatic. A savings plan is an essential part of
your financial plan. Without a savings plan, you will not be able to achieve your
financial goals. We suggest that you save at least 10% of your salary every
month. It is even better if you can save 20% to 30% because this will translate into
more money for your future. Remember that the more you save now, the easier it
would be to achieve your financial goals.
There are several ways that this percentage of your monthly salary can be put
into your savings account in the bank. You can:

(a) Write out a cheque every month and deposit it into your savings account;
(b) Carry out the transfer on the ATM; or
(c) Transfer money from your current account to your savings account via
Internet banking every month.
It is good if you are doing any of the above. However, after a few months, you may
forget to do so or find some reason to use the money for something else instead of
putting it into your savings account. You would have broken the pattern and, once
broken, it is possible that you will not get back to your savings plan.

So how do you make sure that you keep to your savings plan? Simple a by
making it automatic!
Give an instruction to your bank to transfer at least 10% of your monthly salary
from your current account to your savings account every month. Have the
transfer done as soon as your salary is credited into your current account. What
you do not see or have, you would not miss. In the meantime, the amount of
money in your savings account will just grow and grow, bringing you closer to
your financial goals.

As and when you can afford it, such as after you have received a raise or
promotion, instruct your bank to increase the amount to be transferred to your
savings account.
When you have saved the total amount of money that you had planned, transfer
the whole sum into a fixed deposit or some other account that can earn more
returns.
However, continue to instruct your bank to make the monthly deduction. Never
stop it, as this would only break your habit. The money that you are
„automatically‰ saving can go towards another financial goal.

10.1.2 Increasing Net Worth via Saving and Investments

Building wealth is about increasing your net worth, which we covered in
Topic 9. Your assets minus your liabilities equals your net worth, which can be
positive (assets more than liabilities) or negative (liabilities more than assets).
In this topic, we will focus on increasing your assets through savings and
investments. We will look at your investment goals, investment risk and return
and diversify your investment.

(a) Your Investment Goals
Once you save your money on a regular basis, you will need to start
making important decisions about how to invest your money. Now, how
do you do this? Easy, you can invest money sensibly by first stating your
investment goals.
What is the meaning of savings? How is it different from investment?

However, how do you come up with investment goals that fit your needs?
Well, there are some crucial questions you should think about when
coming up with your investment goals. Let us take a look at some
questions below:
(i) What are your financial goals? Why do you need to save and invest
your money?
(ii) How much money do you need to save and how much to invest to
achieve your goals?
(iii) How long do you have to save or invest your money to achieve your
goals?
(iv) How much risk are you willing to take?
(v) How much return do you expect from your savings or investments?
(vi) What sort of sacrifices are you prepared to make to achieve these
goals, e.g. changing your lifestyle and spending habits?

Be realistic when you consider your answers to the above questions. Look
at your sources of income and see how much you can consistently save and
invest. Your financial and investment goals should be reasonable and
achievable.
Remember to make your financial and investment goals reasonable and
achievable.

(b) Investment Risk and Return
Keeping your money in a savings or fixed deposit account with a bank is
the safest form of investment. The return (i.e. the interest rate) is lower
compared to other forms of investment, but it is not risky. You can go to
sleep at night and not be worried about your money.

Of course, by keeping your money only in savings or fixed deposits, you
would not be able to build your wealth as fast as you would like to.
However, keep in mind that although other form of investments can give
you better returns, they also sometimes carry greater risks, i.e. there is a
greater chance of such investments losing their value.

For example, if you invest your money in the stock market, you face a
greater risk of losing your money than if you were to keep it in a savings
account. Share prices move up and down, depending on many factors. You
may have bought the shares of a company at RM5 per share, but this price
can go up to RM7 or it can go down to RM2.

When you invest your money, you expect to earn a return on that money. A
return on an investment is usually stated as an annual percentage. If you
buy shares at RM10 a share and the price goes up to RM10.80 after one
year, then your rate of return is 8%.

The actual return on an investment would, however, be after you have
deducted related expenses. If you buy a house, for example, and then sell it,
you will only know your return after you have deducted items such as legal
fees, agent's commission, stamp duty and bank loan interests.
Remember: When choosing your investment, the higher the return, the
greater the risk.

(c) Diversify Your Investment
When you invest your money, do not put it all into one type of investment.
If something happens to that investment, you would lose all your money. It
is important to diversify.

It is smarter to put your money in different types of investment. In other
words, plan for a balanced portfolio of investments. Spreading your money
across a variety of investments is the key to spreading your risks. When
you do this, you are highly likely to benefit substantially from your
investments while eliminating chances of financial losses.

How you invest is partly determined by your investor profile, i.e. whether,
as an investor, you are aggressive, moderate or conservative. Many people
actually fall in-between these types.

If you are a moderate investor, you might invest a high portion of your
money in different asset class such as unit trust funds and the balance in
fixed income investments such as fixed deposits. The amount that you
assign to an asset class could be further divided among different segments
such as a bond or equity fund.

If you are an aggressive investor, you might consider investing in more
volatile investments such as shares.
On the other hand, if you are a more conservative investor, you might
consider putting your money in less aggressive investments such as bonds
and fixed deposits.
No two investors are exactly alike! You are the only one who can decide
which options to choose and how much to spread your savings amongst
the types of investment products available.

10.1.3 Types of Investment
Do you know that good investment planning can turn your goals into realities? It
involves more than just trying to pick the right investment. Now we will look at

Figure 10.1 to find out the types of investment available in the financial
marketplace.

Figure 10.1: Types of investments
1. What are your investment goals? Give examples to elaborate.
2. Discuss the relationship between risk and return, using examples.

SELF-CHECK 10.1

Let us look at the explanation of each type in detail.

(a) Cash and Fixed Interest Investments
Cash investments are the most common form of investment in Malaysia,
covering products such as bank savings accounts and fixed deposits.They
provide easy access to your money when you need it and there is no
chance you could lose any capital, so they are very secure.
However, while they do offer security, they usually provide very little
income and no capital growth. In actuality they can be quite risky in the
long run because inflation erodes the value of your investment. For most
investors, cash and fixed interest products are suitable for:
(i) Use as a transaction account;
(ii) Keeping cash on hand for short-term expenses and emergencies; and
(iii) Short-term savings where they cannot afford any risk to their capital.

(b) Shares
Shares (also known as equities or stocks) represent ownership in a
company. When you buy a share, you become a part-owner of the
company and become entitled to share in its future value and profits.
Shares in a company offer growth to investors in two key ways:
(i) As the overall value of the company increases, the value of the shares
also increases.
(ii) You can earn dividends when the company chooses to pay part of its
profits to shareholders as income payment.
Shares have the potential to generate very high returns. However,
they also have the potential to fall in value if the company's
performance drops. Shares are generally suitable for investors who:

• Want to build a nest egg for medium-term and long-term
financial goals;
• Have a longer investment time-frame; and
• Are comfortable with some volatility in their investment value
over the short term, in exchange for higher returns in the long
term (in terms of dividend income and capital gain).

(c) Unit Trust Funds
In a unit trust, money from hundreds of individual investors are pooled
together to buy a large number of different assets. Professional fund
managers decide what percentage of the fund should be invested in each
asset class, and also which countries, industries and companies have the
best prospects for good returns.
Each investor then receives „units‰ in the fund, with each unit representing
a mix of all the underlying assets such as shares, bonds and fixed deposits.
Unit trust funds are an ideal option for people who:
(i) Are new to investing;
(ii) Are happy to outsource the selection of investments to professional
managers;
(iii) Have a small initial amount to invest (with the option to make
regular additional contributions); and
(iv) Are seeking investment diversification to minimise risk.

(d) Property
Property is one asset class that most Malaysians are familiar with. Property
investment offers value to investors in two ways:
(i) Properties increase in capital value over time as house and land
prices rise.
(ii) You can earn rental income from tenants.
Like shares, property prices go up and down and have periods of
sustained high returns and sustained low returns; so property is
generally only suitable as a long-term investment. One of the most
important factors to consider when buying property is its location.
Property is generally suitable for investors who:
• Do not require „emergency‰ access to their money;
• Have a long-term investment time-frame; and
• Have the ability to meet mortgage repayments if interest rates rise
or if the property is not being tenanted.

(e) Other Types of Investments
Other types of investments are:
(i) Bonds
 When you buy a government or corporate bond, you are „lending‰
your money for a certain period of time at a predetermined interest
rate. In return, you receive a steady income stream through regular
interest payments.

(ii) Real Estate Investment Trust (REIT)

This is similar to a unit trust except that the investments are in
property and real estate. The profits from such investments are
passed on to investors in the form of dividends.

 PLANNING FOR UNCERTAINTIES
Life has many ups and downs where accidents and disasters can and do happen
unexpectedly. When this happens we feel like life has control over us more than
we have control over it. This is especially so if we are not adequately prepared
for uncertainties. Whatever the uncertainty that comes, it usually brings about
feelings of fear, depression and worry. How do we cope with such uncertainty?
Well, in this section, we will discuss several tips on how to deal with
uncertainties, for instance the need to get insured, the types of insurance we
should take and what takaful is.

What are your preferred types of investment? Why?
ACTIVITY 10.2
State the main types of investment.
EXERCISE 10.1

10.2.1 The Need of Getting Insured
Before you take any insurance, you must understand what insurance is, the
purpose of insurance and how it works to protect you. Now let us go into details.

(a) What is Insurance?
 When you make a financial commitment, such as purchasing a house by
borrowing money from the bank, you have locked part of your future
income. Should there be an unfortunate natural event (death or disability)
or an economic catastrophe (retrenchment), where your ability to meet
these commitments have been impaired, the possibility of losing your
hard-earned asset is real.
 There is a financial instrument that you can purchase to protect you from
such an eventuality a insurance. It is a means of giving you a financial
buffer or protection in case something happens to you, your family or your
belongings.

(b) Purpose of Insurance
 In offering you such protection, insurance is providing you with peace of
mind. The money you put towards insurance will enable you to:
(i) Pay for damages to your personal belongings or to replace items that
had been stolen (provided such items are insurable);
(ii) Pay for medical bills when you or your family members are
hospitalised;
(iii) Take care of your monthly living expenses, debts and financial
commitments when you are not able to work due to a serious illness
or an accident;
(iv) Provide some financial support to your family in the event of your
disability, serious illness or death, particularly if you are the
breadwinner of the family.

(c) How Does Insurance Work?
 Upon payment of a relatively small fee (known as a premium), a licensed
insurance company will replace items lost or damaged due to an insured
peril, such as fire, accidents and theft. However, these incidences must
occur during the insurance period up to the limit of the sum insured.
 The insurance company sells policies to thousands of people and the
premiums collected become part of a common fund. Not all who pay the
premiums will be affected by misfortune and when some do, they are not
affected at the same time. The common fund helps all those who contribute
to share the risks.

 The insurance industry in Malaysia is regulated by Bank Negara Malaysia
(BNM). To help the public know more about insurance, BNM has
produced a series of booklets, which you can get from branches of
insurance companies. Alternatively, you can visit www.insuranceinfo.
com.my.

10.2.2 Types of Insurance
You can insure almost anything under the sun but certain things absolutely need
to be properly insured. This typically includes your life, your health and your
property. Figure 10.2 shows us two types of insurance.

Figure 10.2: Types of Insurance

1. Why would you pay high premiums to get your family members
and yourself insured?
2. How much insurance coverage is considered adequate? Is it the
same for all individuals?
ACTIVITY 10.3

(a) Life Insurance
A life insurance policy insures you and your life against risks such as premature
death, illness, disability and hospitalisation. It is important to have
one if there are people depending on you, whether they are young children
or aged parents. The coverage period is usually more than a year and you
have a choice of making premium payments monthly, quarterly, semiannually
or annually throughout the coverage period.

Figure 10.3 illustrates the main life insurance products.

Figure 10.3: The main life insurance products
Now, we will go into detail for each main life insurance product.

(i) Whole Life
 This offers lifelong protection but you must pay premiums
throughout your life. The claim amount (sum insured), including
bonuses, will be paid upon death, total and permanent disability or
critical illness. Due to the long-term nature of the policy, the premium
is higher than for term insurance and it provides cash value during
the term of policy.

(ii) Term Life
 This offers protection for a limited period of time only. The money
will be paid only upon death, total and permanent disability or critical
illness during the term of the policy and according to the amount
agreed upon when buying the policy.

(iii) Endowment
 This combines protection and savings. This policy provides cash
benefits at the end of a specific period or upon death or total and
permanent disability during the same period. The coverage period is
determined by the buyer.

(iv) Investment-linked
 This combines investment and protection. Under this policy, you get
to choose the type of investment fund you wish to place your
investment and the amount of life insurance coverage you wish to
have. The amount of premium is flexible.

(v) Medical and Health
 This helps to cover the cost of medical treatment, particularly in
regard to hospitalisation and surgery.

(vi) Mortgage Reducing Term
 This is usually a single premium policy with the coverage amount
matching the scheduled outstanding balance of the loan. In case you
default on the payments due to illness or disability or upon premature
death, the policy will settle the loan and the bank will release the
ownership of the house to you or your beneficiaries.

(b) General Insurance
General insurance protects you against losses due to theft or damages to
your personal belongings. It also covers you if you cause damage to a third
party, or if there is accidental death, injury or hospitalisation. The period
covered is usually one year and you have to pay a one-time premium
payment on an annual basis. Table 10.1 shows us the main general
insurance products.

Table 10.1: The Main General Insurance Products
Product Explanation

It covers your motor vehicle against theft, accident or fire. If you
buy third party cover, you are insured against claims made against
you by a third party for injuries or death of other person (third
party) as well as loss or damage to the property of the third party
that is caused by your vehicle. If you buy comprehensive cover, you
are getting the widest coverage, i.e. third party injury and death,
third party property loss or damage, and loss or damage to your
own vehicle due to an accident, fire or theft.
A basic fire policy covers the building only against fire, lightning or
explosion. A house ownerÊs policy extends coverage of the building
to loss or damage due to flood, burst pipes and other calamities as
well. With a house holderÊs policy, the contents of the house, such as
furniture, are covered against theft, flood and fire. This policy does
not cover damage to the house itself.

This is good to buy when you travel overseas. It protects you
against travel-related accidents, flight delays or interruptions,
baggage lost in transit, medical and other expenses.

This covers items such as computers, handphones, notebooks and
cameras against loss or theft.
Before deciding on an insurance policy, make sure you check the perils and risks
that are covered by various policies offered by different insurance companies.

10.2.3 Takaful
As in banking where you can choose between conventional and Islamic banking
products and services, the insurance industry in Malaysia also offers conventional
insurance as well as takaful.

Takaful is insurance protection based on Shariah principles. You contribute a
sum of money to a common takaful fund in the form of participative
contribution. You undertake a contract (aqad) to become one of the participants
by agreeing to mutually help each other, should any of the participants suffer a
specified loss.

Both insurance and takaful have similar basic principles. For example, in both
insurance and takaful, you suffer a financial loss when the insured event occurs.
While takaful offers products similar to conventional insurance, it has some
unique features:

(a) The surplus of the fund is shared between you and the takaful company
based on a pre-agreed ratio. The amount in the surplus fund is calculated
after deducting expenses such as claims, technical reserves, management
expenses and re-takaful.

(b) You are entitled to this surplus, if you had not made a claim during the
period of the takaful.
Figure 10.4 shows us two types of takaful.

Figure 10.4: Types of takaful

(a) Family Takaful
 Family takaful is a combination of protection and long-term savings and
usually covers a period of more than a year. It provides financial benefits if
you suffer a tragedy as well as gives you investment profits. Contribution
payments can be paid monthly, quarterly, semi-annually or annually. Now
look at Table 10.2 for the basic types of family takaful.

Table 10.2: Types of Family Takaful

Types of Family Takaful Explanation
Individual Family
• With plans that include education, mortgage and
health, you and your beneficiary will receive
financial benefits arising from death or permanent
disability.
• There are also long-term savings and investment
profits are distributed upon claim, maturity or
early surrender.
Retirement Annuity
• This is a plan that provides you with a regular
income upon retirement.
Investment-linked
• Combining investment and protection, part of
your contribution is used to buy investment units
while the balance goes towards providing
coverage in the event of death or permanent
disability.
Medical and Health
• This covers the costs of medical treatment,
including hospitalisation and surgery.

(b) General Takaful
This product protects you on a short-term basis, usually for a one-year
period, for any loss or damage to your property or personal belongings.
You pay a one-time contribution on an annual basis. Please refer to Table
10.3 for the main types of general takaful.

Table 10.3: Types of General Takaful
Types of General Takaful Explanation Home Takaful

• A house owner takaful covers your home against
loss or damage caused by flood, fire and other
similar perils, while a house holder takaful covers
loss or damage to the contents of your house.

• You may participate in either one or both.
Motor Takaful • You are covered against loss or damage to your
vehicle due to fire, theft or an accident as well as
bodily injury or death of a third party and loss or
damage of a third party's property.
• As with general motor insurance, the two types of
cover are third party and comprehensive.
Personal Accident • This provides you or your beneficiaries with
compensation in the event of death, disablement or
injuries arising from an accident.
• This plan is also available for a short duration,
such as when travelling abroad.
For more information on takaful, you may want to surf this website:
http://www.insuranceinfo.com.my.

MANAGING DEBT: BORROWING BASICS
You may be tempted to spend more money than you have because of the
availability of loans and credit cards offered by financial institutions. These
institutions offer you money and credit on loan so you can buy a house, a car,
pay your bills or go on a holiday. It is crucial to keep in mind that this money is
not free. You have to pay it back a with interest!

Describe each type of insurance and takaful. Which do you prefer and
why?

SELF-CHECK 10.2
Discuss the basic types of Family Takaful.

Before borrowing money, make sure you can manage debts. Remember that you
want to own more than you owe. You want to build wealth. If you borrow
money, you should use it to make more money. Try not to pay for things that
will not create value for you. Also, never use short-term loans, such as credit
cards or overdrafts, to fund long-term assets for example house or building.

10.3.1 Loans and Credit
When you want to take a loan or use a credit card, ask yourself these questions:
(a) Is the product or service you want to buy important? Is it necessary?
(b) If it is important and you need to have it, can you afford to pay the
instalments?
(c) If it is a substantial purchase, such as a car or house, can you afford to put
down a larger down payment?
(d) If it is something you desire, can you control the feeling and delay your
decision to buy it since it is not that important?
(e) If you decide to take a loan or use your credit card to buy something, have
you worked out your cash flow to see if you are able to repay the money
you borrowed?
(f) Do you know the costs of borrowing and using your credit card? There are
interest rate costs as well as finance charges such as late payment fees.
(g) Do you understand the consequences of failing to repay money you
borrow? If you fail to do so, legal proceedings can be taken against you.
You can even be made a bankrupt.

Unless you are able to increase your income, you need to give up something to
make your monthly loan payment. Are you prepared to make this trade-off? For
example, are you willing to give up spending on your weekly entertainment to
make payments for your loan and credit card debt?
No matter how careful you have worked out your monthly cash flow to pay your
loan payment or credit card debt, something unexpected or an emergency can
happen and you will need extra cash. Are you able to still meet your
commitments if such a thing happens?
Hence, it is important not to over-commit on loans and purchases using credit
card. As a general rule, your total monthly payments on all your loans and credit
card debt should not exceed one-third of your gross monthly salary.
Never, ever borrow money from a loan shark because you will:
(a) Get a loan on very strict terms and conditions.
(b) Have to pay a very high rate of interest with daily compounding effect.
(c) Open yourself and your family to harassment if you get behind on your
payments.
(d) Be pressured into borrowing more from the loan shark to repay one debt
after another.

10.3.2 Types of Loan
There is a wide range of loans and credit facilities available in the market. We
will discuss the more common ones in this topic. The common types of loan are
illustrated in Figure 10.5.

Figure 10.5: Types of loan
Now we will discuss in detail each type of loan.

(a) Personal Loan
This is a loan offered for your personal use, not for a large purchase such as
a house or car but more for the purchase of a personal computer or money
to use towards your marriage. It is tempting to apply for this type of loan
because the application process is usually fast and easy. Moreover, most
banks do not require a guarantor or collateral. Conversely, some of the
interest rates can be very high.
As stated earlier in this topic, ask yourself some important questions before
you apply for such a loan. Be clear about the purpose of the application and
whether you can afford to make the repayments.

(b) Car Loan
Most people want to have their own car as soon as they start working. They
usually buy a car using a loan (also known as hire purchase or HP). If you
do so, you become the hirer of the car while the financial institution is the
owner. As the hirer, you pay instalments to the financial institution based
on their terms and conditions. You become the owner after completing all
your payments.
As with any loan you take, ask yourself the important questions before
deciding to borrow. Also work out your cash flow to see how much
monthly instalments you can afford to pay. When you apply for a car loan,
you can do so directly with the financial institution or through the car
dealer, who will then submit your application to the financial institution.
As a hirer you should:
(i) Read all the fine print in the written agreement;
(ii) Check and ensure that the purchase price and HP terms in the
agreement are as agreed;
(iii) Know your rights under the Hire Purchase Act;
(iv) Know your obligations as a hirer so that you do not do anything to
breach the agreement;
(v) Keep all documents, such as the agreement and receipts, in a safe
place; and
(vi) Make your payments to authorised persons only as identified by the
financial institution.

However, before taking up a car loan, check on the effective interest rate as
it will work out to be much higher than the flat rate offered. Look at the
following example of a RM50,000 loan at 5% interest per annum with a fiveyear
tenure. The effective interest rate works out to be 9.15%.
Do know the basics of hire purchase? Table 10.4 provides you some
details on hire purchase basics.
Table 10.4: Hire Purchase Basics
Terms Explanation
(a) Minimum Deposit This is about 10% of the cash value of the car but financial
institutions can request for a higher deposit.
(b) Interest Rate This is a fixed rate and the maximum allowed is 10%.
(c) Effective Interest
Rate
This is the actual interest that you pay after taking into
account annual compound interest on the loan over its
tenure.

(d) Late Payment
Charges
You will be charged a penalty if you are late in paying
your instalments. This interest is charged on a daily basis.
(e) Guarantor Financial institutions may require a guarantor who will be
responsible for the unpaid portion of a loan including
interest, if you default on your loan.
(f) Insurance You must purchase insurance coverage for your car.
Financial institutions require a car owner to undertake a
comprehensive insurance policy.
(g) Repossession If you default on your payments, financial institutions can
repossess your car as they are the legal owners.
When you do not make your car loan payments on schedule, the financial
institutions can repossess your car by engaging a registered reposessor.
Having your car taken away from you can be a traumatic and embarrassing
experience. Before taking any action, the repossessor must show you his
Monthly instalment: RM1,042
Total interest payment: RM12,500
Total loan + interest: RM62,500
Approximate effective rate per annum: 9.15% identity and authority cards along with a repossession order issued by the
financial institution. He must then make a police report and bring the
repossessed car to a place indicated by the financial institution.
You will receive advance notice in writing, known as the Fourth Schedule,
before your car is repossessed. This notice expires in 21 days after which
you will receive a second notice 14 days after the Fourth Schedule is issued
a this is a reminder to pay up or your car will be repossessed.
To avoid repossession, pay the outstanding arrears before the notice period
expires or return the car to the financial institution before the expiry date.

You will still need to pay any outstanding amount less the value of the car.
If your car has been repossessed, there is still a way to get it back. The
financial institution will issue you and your guarantors, if any, a Fifth
Schedule notice within 21 days of the repossession. You can have the car
returned to you if you pay all outstanding arrears or the due amount in full
and other expenses incurred by the financial institution. Alternatively, you
can introduce a buyer, e.g. a family member or friend, to buy the car at the
price given in the Fifth Schedule.
Within 21 days of the Fifth Schedule issue, if you or your guarantors do not
settle the outstanding amount, the financial institution will sell your car by
public auction or give you the option to buy the car at a price lower than
the estimated price stated in the Fifth Schedule.

(c) Housing Loan
The market for housing loans today is very competitive and financial
institutions now offers all kinds of loans to attract customers. Some loans
are even packaged with free gifts.
Do your research, get as much information as you can and compare items
such as interest rates before deciding on the loan suitable for you. As with
other loan products, you can choose between a conventional or Islamic
housing loan.

A housing loan is a large financial commitment, one that will stretch over
many years. Think very carefully about the various aspects of such a loan
before making your decision, some of which are as follows:
(i) Is the loan meant for buying a completed house or one under
construction? Are you buying land to build a house?
(ii) What is the value of the house or land you want to buy? How much
can you afford to pay in monthly instalments, depending on your
monthly cash flow?
(iii) Do you have enough money to make the downpayments and the cash
flow to pay the loan instalments?
(iv) What are the incidental fees or costs that you have to pay? The more
common ones are legal fees, stamp duties, processing fees and
disbursement fees.
(v) Is the interest rate fixed or variable with the Base Lending Rate (BLR)?
(vi) How flexible can your loan payments be? There are several payment
schemes available.
(vii) Is there an early termination penalty if you repay your loan in full
before the tenure expires? Financial institutions may impose such a
penalty because of the attractive rates they may have packaged for the
loan.

Is it better to take a loan on a fixed or variable interest rate? With a fixed
rate loan, the interest is fixed and you therefore know the amount of
instalments you need to pay. With a variable rate loan, the rate changes
according to the BLR. If the BLR rises, your interest rate will increase and
your monthly repayments will be higher. On the other hand, if the BLR
decreases you will benefit from paying lower monthly repayments.
There are also variable interest rate loans with fixed monthly payments where
any changes to the interest rate will either increase or decrease the loan tenure.
There is more than one method of paying housing loan (Table 10.5). The
principal sum of a loan is reduced each time an instalment is paid.

Table 10.5: Method of Payment for Housing Loan

Method of Payment Explanation
(a) Graduated Payment This allows you to pay lower instalment payments
at the beginning of the loan. The amount will,
however, gradually increase over time. This scheme
is useful if you had just started working and your
salary will increase over the years.

(b) Partial Prepayment of
the Outstanding Loan
You can shorten the loan tenure by making partial
prepayments with your surplus savings or annual
bonus. If done during the early years of the loan
tenure, you can reduce your interest charges. There
may, however, be restrictions on how much you can
pay.
As a borrower you should:
(i) Read and understand all the terms and conditions of the loan;
(ii) Stick to these terms and conditions;
(iii) Ask questions on all aspects of the loan to your satisfaction;
(iv) Make payments on time; and
(v) Check that you have accurate information on your loan account on a
regular basis.
As with any loan, if you fail to pay your instalments, the financial
institution will take legal action against you to recover the loan.
To enhance the borrower's credit standing and enable them to obtain
financing be it for car or housing loan financial institutions may require
guarantees from prospective borrowers. You may be requested by a family
member or friend to become a guarantor for his or her loan. Think carefully
before you agree to do so because being a guarantor for a loan means that if
the borrower cannot or will not pay the loan, you are legally bound to do so.

Should you agree to be a guarantor, make sure that:
(i) You read and understand the nature of the guarantee and the
implications on you;
(ii) You do not sign a blank or partially filled document;

(iii) You do not become a guarantor to someone whose integrity you are
doubtful of; and
(iv) You are aware of your liabilities if variations are made to the terms
and conditions of the loan.

It is not easy to withdraw from being a guarantor. The decision is up to the
financial institution, which may agree subject to conditions such as full
repayment of the principal debt. Even if the borrower passes away, the
financial institution can seek recourse from the guarantor if there are no
other sources of repayment of the loan.

10.3.3 Types of Cards, Credit Trap and Tips on Using
Credit Card
In this subtopic, we will look at the types of card available to us, the credit trap of
paying the minimum and tips on using credit cards.

(a) Types of Card
Well, there are few cards available these days to make our lives easier so we
do not have to carry cash every time we shop or pay for any service
rendered. The types of cards can be seen in Figure 10.6.

Figure 10.6: Types of card

Below is detailed explanation of each type of card listed above.
(i) Credit Card
Credit cards allow you to buy items and pay for services electronically
without using cash. When you use a credit card, the credit card
acquirer will pay the merchant on your behalf and bill you later
through your issuing bank. This makes purchasing things a lot easier.

Credit card can be a useful payment instrument if you know how to
use it properly and wisely. Some of its benefits are as follows:
• It is a convenient and efficient method of payment;
• You can use the statement to track your spending for budgeting
purposes;
• Some credit cards provide personal accident and travel insurance,
depending on the type of card issued;
• Credit card issuers have introduced attractive schemes, such as
zero-interest instalment scheme, flexi-pay scheme and 0% balance
transfer, to enable you to maximise on your purchases; and
• You can also earn loyalty points for usage of credit cards, a reward
that is unavailable when cash payments are made.

Normally, the credit card limit given is two or three times your
monthly salary. If you use your card up to this limit, you are
effectively spending at least two or three months of your salary in
advance.

(ii) Charge Card

Charge card is similar to a credit card. While credit card allows you to
make a minimum payment when you receive your monthly
statement, charge card does not. With a charge card, you must pay the
total amount due in full each month, failing which, late payment
charges will be imposed.

(iii) Debit Card
Debit card is similar to an Automatic Teller Machine (ATM) card,
except that you do not have to withdraw cash from an ATM. You can
use the debit card at places where you pay for products or services.
The amount spent will be immediately deducted from your bank
account. Similiar to credit card, it is convenient to use debit card
because you do not have to carry cash with you.

(iv) Prepaid Card
Prepaid card can be used to make purchases but there is a spending
limit equivalent to the amount of money you place on the card. It is
like a prepaid phone card or a Touch & Go card where you have a
fixed amount of money you can spend. When the amount placed on
the card gets low, you can reload up to the maximum amount as
determined by the card issuer. Debit and prepaid cards are better
options for people who are not financially disciplined.

 (b) The Credit Trap of Paying the Minimum
It may be tempting to just pay the minimum monthly due on your credit
card statement. After all, it helps with your cash flow. Unfortunately there
are consequences of paying just the minimum each month a you will incur
interest charges and it will take you longer to settle your outstanding
balance. The result? Huge debts in a short time frame. At present, most card
issuers impose a finance charge of 1.5% per month, which is charged on a
daily basis and compounded monthly.

Earlier in this module we have discussed the effect of compound interest
when you save your money. Compound interest also applies in this
situation, where interest is paid on the principal amount plus the
accumulated interest amount owing.
It is important to realise that the longer you take to settle your credit card
debts by making minimum payments, the more money you will owe. With
high interest rates, you will end up paying more money to the financial
institution as compared to the original amount you paid for the product or
service. Remember to always pay in full a this will ensure you keep out of
financial trouble.
(c) Tips on Using Credit Cards
Here are few tips that you may adopt when using your credit card:
(i) Pay the amount due in full when you get your monthly statement to
avoid paying interest;
(ii) Do not use a credit card if you cannot make the monthly payments;
(iii) Limit the number of credit cards you have;
(iv) Do not use your credit card to get cash advances from an ATM.
Each time you use your credit card to withdraw money, you are
increasing your loan commitments in addition to paying upfront
withdrawal charges and daily interest;
(v) Pay before the due date to avoid late payment charges and penalty
rates;

(vi) Be aware of the consequences of paying minimum amounts all the
time;
(vii) If you have a cash flow problem, pay the minimum amount for the
present but pay the full amount as soon as possible; and
(viii) Always check your credit card monthly statement to ensure proper
transactions and charges are recorded. The statement includes your
transactions, any fees and charges, the due date of payment and the
minimum payment. Call your bank if there is anything wrong with
your statements, or you have not received it.

10.3.4 Repayment and Default
A good paymaster is one who pays his or her monthly loan repayments on time
and in the amount required according to the terms and conditions of the loan
agreement. In this subtopic we will look into credit bureau and debt repayment
problem.

(a) Credit Bureau
The Credit Bureau of Bank Negara Malaysia (BNM) has been in operation
since 1982. It collects credit information on borrowers, including private
individuals, businesses (sole proprietors and partnerships), companies and
government entities, and supplies the information back to lenders.
The Credit Bureau keeps information in the Central Credit Reference
Information System (CCRIS), which is a computerised system that
automatically processes credit data received from financial institutions and
synthesises these information into credit reports. These reports are made
available to financial institutions on request.

Each time you make a new application for a loan, the financial institution
will check your payment history with the Credit Bureau. They will use the
information to decide whether to give you a loan or not. Other than the
Credit Bureau, there are also privately-owned companies that provide their
clients, including financial institutions, with information on a borrower's
repayment record and status of legal actions, if any.
Keep a copy of your CCRIS report to track your loans with financial
institutions and monitor your loan and credit card repayment pattern. You
can check whether you have a healthy repayment schedule and defaults or
late payments appearing in your report. If your CCRIS report indicates late
repayment or default, a financial institution has the option of denying any new loan applications because it indicates that you are not managing your
loans well or you have financial difficulties.
It pays to be a good paymaster because this will be reflected in your credit
report. In fact, effective 1 July 2008, you are rewarded for being prompt in
your credit card payments a financial institutions will impose finance
charges on a tiered basis depending on your repayment behaviour.
If you wish to find more information on Credit Bureau, surf this website:
http://creditbureau.bnm.gov.my.

(b) Debt Repayment Problem
Defaulting on loan payments and failing to settle your credit card debt can
have terrible consequences. You will be sued by the financial institution. Your
car or property will be auctioned. Your family members will be affected
because they may have to help in paying your debts. Your guarantors, if any,
will also suffer because legal action can be taken against them. On top of that,
you may become a bankrupt if you fail to repay your loan.
You will suffer emotionally due to stress. You will be getting constant calls
and letters from lawyers and lenders to demand that you settle your debts.
In such situations, you can become unproductive and your work or health
may be affected.
 Some signs to show that you are in financial difficulty are:
(i) You are not in control of your money i.e. your expenses are more than
your income;
(ii) You have more debts than you can manage to pay;
(iii) You are only able to pay the minimum 5% every month on your credit
card bills;
(iv) You do not have any savings to meet personal or family emergencies;
(v) You get calls from debt collectors regularly; and
(vi) You are being served with legal notice of demand.
If you are facing any of the above problems, seek help and advice on your
finances from a professional financial counselor as soon as possible.

• In order to build wealth, start saving and invest now. You need to increase
your assets in order to increase your net worth. Diversify your investments in
order to spread your risks. The higher the return you get from an investment,
the greater the risk.
• The amount of life insurance to buy depends on how much money you need
to support your lifestyle and pay your expenses when you are critically ill or
disabled due to an illness or accident.
• An insurance consultant or broker has to be licensed by BNM and be a
member of the Malaysian Insurance and Takaful Brokers Association.
• A life insurance agent must be appointed by a licensed life insurance
company and registered with the Life Insurance Association of Malaysia
(LIAM).
• A general insurance agent must be appointed by a licensed general insurance
company and registered with Persatuan Insuran Am Malaysia (PIAM).
• When making a claim, ensure that you have all the documents needed by the
insurance company to speed up the process.
• When applying for a loan, ask yourself the purpose of the loan and whether
you can afford to make the instalments. Never ever resort to borrowing from
1. What are the risks of becoming a guarantor? How can you minimise
the risks of becoming a guarantor?
2. How do you determine whether an individual is facing financial
difficulty?

SELF-CHECK 10.3
Discuss the main types of loan..

EXERCISE 10.3

unlicensed money lenders. Be aware of the terms and conditions of the loans
you take.
• Always ask for the effective interest rate on all your hire purchase and fixed
rate term loans. Your total monthly payments on all your loans and credit
card debt should not exceed one-third of your gross monthly salary.
• Do not fall into the trap of using credit and charge cards as if it is „free‰
money.
• Paying only the minimum monthly payment on your credit card statement
can result in a huge debt due to the compounding effect.
• Aim to be a good paymaster so that you will have a positive credit report.

Bonds
Borrowing
Cash
Credit
Financial Scams
Fixed interest investment
Insurance
Insurance coverage
Insurance premium
Investment
Loan
Property
Real Estate Investment Trust (REIT)
Risk and return
Saving
Shares
Takaful
Unit trust funds
Wealth

13.2 u Answers

13.2 u Answers

TOPIC 1: INTRODUCTION TO ENTREPRENEURSHIP

Exercise 1.1
1. The ten myths of entrepreneurship are:
(a) Entrepreneurs Are Doers, Not Thinkers
(b) Entrepreneurs Are Born, Not Made
(c) Entrepreneurs Are Always Inventors
(d) Entrepreneurs Are Academic and Social Misfits
(e) Entrepreneurs Must Fit the „Profile‰
(f) All Entrepreneurs Need Is Money
(g) All Entrepreneurs Need Is Luck
(h) Ignorance Is Bliss for Entrepreneurs
(i) Entrepreneurs Seek Success but Experience High Failure Rates
(j) Entrepreneurs Are Extreme Risk Takers (Gamblers)

2. Entrepreneurship is important because of the following reasons:
(a) It is a catalyst for economic change and growth.
(b) It increases per capita output and income.
(c) It involves initiating and constituting change in the structure of
business and society.
(d) It increases a country's output and productivity.
(e) It encourages innovation and creativity.
(f) It develops new products or services for the market to fulfil human
needs. Society will get better goods and services at cheaper prices.
(g) It stimulates investment interest in the new ventures.
(h) Entrepreneurship, through its process of innovation, creates new
investment of new ventures.
(i) More ventures are created and new jobs are produced, thus reducing
the unemployment rate.
(j) It creates and promotes wealth distribution.

3. Entrepreneurship has existed in Malaysia (Malaya) since the interaction of
Malacca with foreign traders. However, when the British colonised the
Malay Peninsular, they changed the structure of the society and practised
the „divide and rule‰ system in which the Malays were engaged in
administration and agriculture, the Chinese in mining and business, and
the Indians in rubber plantations. As a result of this system, the Chinese
society was far ahead in business compared to the Malays and Indians.

 After independence, the Malaysian Government realised the importance of
entrepreneurship to individuals, society and the country, and how it
contributes to the nationÊs prosperity. Since then, the government has been
focusing on the field of entrepreneurship until today. The New Economic
Policy (1971a1990), the National Development Policy (1990a2000) and
Vision 2020, all encourage and support entrepreneurship development in
Malaysia.

The government encourages entrepreneurship development and gives
recognition to entrepreneurs because they can contribute to the
development of the country. In 1995, the government incorporated the
Ministry of Entrepreneurship Development as a specific body to manage
and promote the growth of entrepreneurship in Malaysia. Today, this
ministry is named the Ministry of Entrepreneurship Development and Cooperation.

TOPIC 2: IDENTIFYING ENTREPRENEURIAL CHARACTERISTICS

Exercise 2.1
The common characteristics of successful entrepreneurs are:
(a) Initiative and responsibility
(b) High degree of commitment
(c) Opportunity orientation
(d) Moderate risk taker
(e) Confidence and optimistic
(f) Creative and innovative
(g) Seeking feedback
(h) Drive to achieve
(i) Vision
(j) Skill at organising
(k) Internal locus of control
(l) Tolerance for failure
(m) High level of energy
(n) Team building
(o) Independence
(p) Flexibility

TOPIC 3: DEVELOPING ENTREPRENEURIAL CREATIVITY AND INNOVATION

Exercise 3.1
Creativity involves the development of unique and novel responses to problems
and opportunities. There are four main phases or steps in the creative process:

(a) Phase 1: Background or Knowledge Accumulation
 This involves some form of reading, discussion with others working in the
same field, attending professional seminars or workshops and so forth in
order to gather related information.

(b) Phase 2: The Incubation Process
 Individuals are not involved with any business-related activities directly to
solve the problems. Instead, they will try to get rid of the problems and let
their subconscious minds work on it.

(c) Phase 3: The Idea Experience
 During this phase, the long sought after solution or answer for an existing
problem is finally found. This phase is also referred to as the „Eureka
factor‰.

(d) Phase 4: Evaluation and Implementation
 In the final phase, an entrepreneur will transform an idea into reality. This
is an extremely difficult phase because it requires courage, self-regulation,
high confidence and perseverance.

Exercise 3.2
The following are the techniques for generating creative ideas:

(a) Mind Mapping
 This technique allows one to use pictures and/or word phrases to organise
and develop thoughts in a non-linear fashion. It helps people to „see‰ a
problem and its solution.

(b) Nominal Group
 Nominal groups are used to generate ideas and evaluate solutions face-toface
in non-threatening group circumstances, in which members do so by
writing down silently as many ideas as possible.

(c) Brainstorming
 Brainstorming is the most common and powerful technique used to
hatch ideas. During a brainstorming session, all the members of a group
suggest ideas that are then discussed. The ideal number of group members
involved in brainstorming is between four and seven.

TOPIC 4: VENTURES ENVIRONMENT ASSESSMENT

Exercise 4.1
Business environments can be divided into two parts, which are known as:
(a) The macro view of the external environment; and
(b) The micro view of the external environment and the internal environment.
Each of these consist of many components that need to be assessed.
The macro environment consists of the following elements:
C Politics and legislation;
C Economy;
C Socio-cultural; and
C Technology.

The micro environment consists of the following elements:
C Customers;
C Competitors;
C Suppliers;
C Financial institutions;
C Non-government organisations; and
C Government agencies.
The internal organisation environment consists of the following elements:
C Organisation structure;
C Culture; and
C Resources.

Exercise 4.2
Entrepreneurs need to analyse each component of macro and micro
environments because of the following reasons:

(a) The macro environment, also known as the external environment, is
important for entrepreneurs because they can identify opportunities and
threats after scanning and assessing it. This environment can influence
business decision making in the long term and comprises uncontrollable
elements.
(b) The micro environment of a business venture is also part of the venture's
external environment but can directly influence entrepreneur's decisions
and activities. It is also known as industrial environment.
(c) The internal environment can also influence the decision making of
entrepreneurs directly. But they control these elements.

Exercise 4.3
The seven potential sources of opportunity are:

(a) The Unexpected
 Opportunities can be found when situations and events are unanticipated.
The event might be unexpected success/good news or unexpected failure/
bad news that can be an opportunity for entrepreneurs to pursue.

(b) The Incongruous
Incongruous situations happen when there are inconsistencies in the
way they appear. For example, there are opportunities to capture when
conventional wisdom about the way things should be no longer holds true.
In these types of situations, entrepreneurs who are willing to think beyond
the traditional approach may find a potential possibility.

(c) The Process Need
 Entrepreneurial opportunities could also surface throughout the process
of discovery such as the process of research and development done by
the researchers and technicians of a product or service. Even before a
breakthrough, there will be numerous opportunities which could be seized
by entrepreneurs during the process.

(d) Industry and Market Structures
 Changes in technology, social value and customer's tastes can change the
structure of an industry and market. These situations, however, will give
entrepreneurs opportunities to innovate their product or services.

(e) Demographics
 Changes in demographics will influence industries and markets upon
their target market and market segmentation. These can be entrepreneurial
opportunities in anticipating and meeting needs of the population.

(f) Change in Perception
Perception is one's view of reality. Changes in perception get to the heart of
people's psychographic profiles of what their values are, what they believe
in, and what they care about. Changes in these attitude and values create
potential market opportunities to alert entrepreneurs.

(g) New Knowledge
New knowledge can be a source of opportunities for entrepreneurs.
Examples of new knowledge are new technologies and new discoveries that
can be sources of information for entrepreneurial innovation. Entrepreneurs
who come out with new products and processes that can compete with
other products can manipulate this kind of knowledge.

TOPIC 5: BUSINESS PLAN

Exercise 5.1
Business plans are important for entrepreneurs because of the following reasons:
(a) Increase opportunities for success.
(b) Develop mission and vision.
(c) Identify the main competitor(s).
(d) Identify the right way of managing the business.
(e) Increase the stakeholdersÊ confidence.
(f) Identify barriers to business.
(g) As a performance tool.
Exercise 5.2
The important elements in a good business plan are:
(a) Executive summary
(b) Market analysis
(c) Marketing and sales strategies
(d) Services or product line
(e) Organisation and management
(f) Funding request
(g) Financials
(h) Appendix

Exercise 5.3
The factors which contribute to the failure of business plans are:
(a) No realistic goals.
(b) Failure to anticipate obstacles.
(c) No commitment or dedication.
(d) Lack of business or technical experience.
(e) No market niche.

TOPIC 6: STARTING AN ENTREPRENEURIAL NEW VENTURE

Exercise 6.1
1. A start-up company is a recently formed company. It is a process where an
entrepreneur creates a completely new business starting from scratch.
2. The three phases in a start-up are:
(a) Pre start-up.
(b) Start-up.
(c) Post start-up.
3. The critical factors that are important for new-venture assessment are as
follows:
(a) The uniqueness of the venture.
(b) The investment size at start-up.
(c) The expected increase in sales and profits as the venture cruises
through the start-up phase.
(d) The availability of products during the two phases.
(e) The availability of customers during the two phases.

Exercise 6.2
1. (a) The five advantages of a start-up are as follows:
(i) The freedom of making oneÊs own decisions.
(ii) The opportunity of using oneÊs ideas.
(iii) The freedom to select the ideal location, plant, equipment,
products or services, employees, suppliers and bankers.
(iv) Undesirable precedents, policies, procedures and legal
commitments of existing firms are not a problem for a start-up
venture.
(v) It will not affect the reputation of the business because it is a
new venture.

(b) The five disadvantages of a start-up are as follows:
(i) It requires a lot of time, money and additional effort.
(ii) At the initial stage of the business, entrepreneurs will make
minimal profits or losses.
(iii) There is no history of business records.
(iv) There are no ready customers.
(v) The difficulty of obtaining loans from financial institutions.
2. Buying an existing business means buying or acquiring either the shares of
an existing company or all of the assets of an existing company or business.

3. (a) The advantages of buying an existing business are as follows:
(i) Immediate operations
(ii) Easier financing
(iii) Quick cash flow
(iv) A market for the product or service will have already been
established.
(v) Existing customers
(vi) A business plan and marketing method should already be in
place.

(b) Disadvantages of buying an existing business are as follows:
(i) Costly
(ii) A neglected business needs a large investment.
(iii) Outstanding contracts
(iv) Inherent problems
(v) Personal conflicts
(vi) Obsolete goods
Exercise 6.3
1. The three legal forms of organisations are as follows:
(a) Sole proprietorship
(b) Partnership
(c) Corporation

2. (a) The advantages of sole proprietorships are as follows:
(i) Ease of formatio.
(ii) Sole ownership profits
(iii) Decision-making and control vested in one owner
(iv) Flexibility
(v) Relative freedom from governmental control

(b) The disadvantages of sole proprietorship are as follows:
(i) Unlimited liability
(ii) Lack of continuity
(iii) Less available capital
(iv) Relatively difficult to obtain long-term financing
(v) Relatively listed viewpoint and experience

Exercise 6.4
(a) The five advantages of partnerships are as follows:
(i) Ease of formation
(ii) Direct rewards
(iii) Growth and performance facilitated
(iv) Flexibility
(v) Relative freedom from governmental control and regulation

(b) Disadvantages of partnerships are as follows:
(i) Unlimited liability
(ii) Lack of continuity
(iii) Relatively difficult to obtain large sums of capital
(iv) Bound by the acts of just one partner
(v) Difficulty of disposing of partnership interest

Exercise 6.5
(a) The five advantages of a corporation are as follows:
(i) Limited liability
(ii) Transfer of ownership
(iii) Unlimited life
(iv) Relative ease of securing capital in large amounts
(v) Increased ability and expertise
(b) The five disadvantages of a corporation are as follows:
(i) Activities restricted
(ii) Lack of representation
(iii) Extensive governmental regulations and reports required
(iv) Organising expenses
(v) Double taxation

Exercise 6.6
Five sources of capital that an entrepreneur can use in starting up or buying an
existing business are as follows:
(a) Personal funds
(b) Family and friends
(c) Retirement account
(d) Banks and other financial institutions
(e) Government loans
(f) Stock markets
(Any five answers)

TOPIC 7: ENTREPRENEURIAL NETWORKING

Exercise 7.1
The advantages that an entrepreneur would gain from good networking are:

(a) Accessibility
Networking is very important for the entrepreneur to gain either tangible
or intangible resources directly or indirectly. Among the tangible resources
are financial support, transfer of technology and accessibility in gaining
information to produce the right product at the right cost and the right time
as demanded by the market. Intangible resources are the moral support,
guidance and confidence provided by various groups to entrepreneurs in
operating their business.

(b) Reputation
Reputation refers to the ability of entrepreneurs to exercise leadership or to
influence the decision making of other network members, based on the
expertise that they have. A good reputation enables entrepreneurs to attract
members in networking circles to give priority to the product or services
they produce.

\(c) Expectations
These can both facilitate and restrict the freedom of the company's actions.
For example, network members could have the expectation that a particular
company will effectively set prices for a number of other companies. On the
other hand, a company may be expected not to take advantage of product
shortages by raising prices or to conform to conventional competition or to
set higher ethical standards than others.

Exercise 7.2
The three ways to establish strategic networking for entrepreneurs are:
(a) Good Planning
To be successful in the entrepreneurial process and management, we must
have good planning. Every plan must begin with the questions:
(i) What your goals?
(ii) What are your strengths?
(iii) What are your weaknesses?
(iv) What do you want to achieve through networking?

(b) Ask Yourself
Every entrepreneur must know what to achieve in the networking exercise.
An entrepreneur should ask himself what he wants and how many
networking relationships he wants in one month. Then, he must identify
his customers, what kind of business gives profits and what are the
contributions he can make to others.

(c) Learning Networking Technique
As an entrepreneur, he must attend business association meetings and join
associations such as business, sports and computer associations. By doing
so, the entrepreneur will acquire the spirit to achieve his business plan.

TOPIC 8: EVALUATION OF ENTREPRENEURIAL OPPORTUNITIES

Exercise 8.1
The six pitfalls in selecting new ventures:
(a) Lack of Objective Evaluation
(b) No Real Insight into the Market
(c) Inadequate Understanding of Technical Requirements
(d) Poor Financial Understanding
(e) Lack of Venture Uniqueness
(f) Ignorance of Legal Issues

Exercise 8.2
The main reasons why new ventures fail:
(a) Product/Market Problems
(i) Poor timing
(ii) Product design problems
(iii) Inappropriate distribution strategy
(iv) Unclear business definition
(v) Over reliance on one customer
(b) Financial Difficulties
(i) Initial undercapitalisation
(ii) Assuming debt too early
(iii) Venture capital relationship problems

(c) Managerial Problems
(i) Concept of a team approach (e.g. hiring and promotions based on
nepotism rather than qualification; poor relationships with parent
companies and venture capitalist; founders who focus on their
weaknesses rather than their strengths; incompetent support
professionals).
(ii) Human resource problems (e.g. kickbacks and subsequent firings;
deceit on the part of the venture capitalist; verbal agreements not
honoured; protracted lawsuits).

TOPIC 9: ENTREPRENEUR AND PERSONAL
FINANCIAL PLANNING

Exercise 9.1
The five steps in deriving your net worth:
(a) Step 1 : List the things of value that you own
(b) Step 2 : Total up your assets
(c) Step 3 : List the things that you owe to others
(d) Step 4 : Total up your liabilities
(e) Step 5 : Assets minus Liabilities

Exercise 9.2
The considerations to prepare a successful budget:
(a) Be Patient and Disciplined
 A good budget takes time and effort to prepare. Do not give up because
you feel that there is too much to do!
(b) Be Realistic
 If you have a moderate income, do not expect to save a lot of money in a
short period of time.
(c) Be Flexible
 There will be unexpected expenses and changes in the prices of groceries
and other items. Revise your budget when needed.
(d) Set Aside an Amount of Money to Enjoy Yourself
 You are young and will want to have a night out with friends or to watch a
movie.

TOPIC 10: ACHIEVING ENTREPRENEUR’S PERSONAL FINANCIAL DREAMS

Exercise 10.1

The main types of investment:

(a) Cash and Fixed Interest Investments
 Cash investments are the most common form of investment in Malaysia,
covering products such as bank savings accounts and fixed deposits. They
provide easy access to your money when you need it, and there is no
chance you could lose any capital a so they are very secure.

(b) Shares
 Shares (also known as equities or stocks) represent ownership in a
company. When you buy a share, you become a part-owner in the company
and become entitled to share in its future value and profits.

(c) Unit Trust Funds
 In a unit trust, money from hundreds of individual investors are pooled
together to buy a large number of different assets. Professional fund
managers decide what percentage of the fund should be invested in each
asset class, and also which countries, industries and companies have the
best prospects for good returns.

(d) Property
 Property is one asset class that most Malaysians are familiar with. Property
investment offers value to investors in two ways:
(i) Properties increase in capital value over time as house and land prices
rise.
(ii) You can earn rental income from tenants.

(e) Bonds
When you buy a government or corporate bond, you are 'lending' your
money for a certain period of time at a predetermined interest rate. In
return, you receive a steady income stream through regular interest
payments.

(f) Real Estate Investment Trust (REIT)
This is similar to a unit trust except that the investments are in property and
real estate. The profits from such investments are passed on to investors in
the form of dividends.

Exercise 10.2

The basic types of family takaful include:
(a) Individual Family
 With plans that include education, mortgage and health, you and your
beneficiary will receive financial benefits arising from death or permanent
disability. There are also long-term savings and investment profits are
distributed upon claim, maturity or early surrender.
(b) Retirement Annuity
 This is a plan that provides you with a regular income upon retirement.
(c) Investment-linked
 Combining investment and protection, part of your contribution is used to
buy investment units while the balance goes towards providing coverage in
the event of death or permanent disability.
(d) Medical and Health
 This covers the costs of medical treatment, including hospitalisation and
surgery.
Exercise 10.3
The main types of loan:
(a) Personal Loan
 This is a loan offered for your personal use, not for a large purchase such as
a house or car, but more for the purchase of a personal computer or money
to use towards your marriage.
(b) Car Loan
 You become the hirer of the car while the financial institution is the owner.
As the hirer, you pay installments to the financial institution based on their
terms and conditions. You become the owner after completing all your
payments.
(c) Housing Loan
 The market for housing loans today is very competitive and financial
institutions now offers all kinds of loans to attract customers. Some loans
are even packaged with free gifts.

02 December, 2017

13 TOPIC 3 SOCIETY AND MEDIA DEFINITION OF MEDIA

ABCR3303 (INTERCULTURAL COMMUNICATION)
TOPIC 3 SOCIETY AND MEDIA DEFINITION OF MEDIA

INTRODUCTION
The methods of communicating and networking between and within the world
community have become more varied due to the advancement of technologies in
this century. Socialising through the old and new media as well as various other
platforms has become a popular trend, a cultural innovation and a modern
lifestyle. Society has played an important role in the expansion of media.
As a concept, 'society' refers to a sense of mutual togetherness and sense of
belonging between two people or more. In social studies, society has various
definitions. According to McIver and Page (1961), society is described as an
organised social connection in and through human beings. Meanwhile, according
to Gillian and Gillian (1954), society is the biggest grouping in which mutual
customs, traditions, attitudes and feeling of togetherness are functioning.

Topic 3
Society and Media
By the end of this topic, you should be able to:
1. Define the terms media and mass media;
2. Explain theories on society and media; and
3. Describe the relations between society and media.

LEARNING OUTCOMES
TOPIC 3 SOCIETY AND MEDIA DEFINITION OF MEDIA
 What is media? Media is a tool or best referred to as the medium to send
messages to a group of receivers or targeted groups. So, what is mass media? Mass
media refers to the medium of communication such as newspapers, radio or
television. It also includes billboards, films, manuscripts, cinema, magazines,
mails, telephone and so forth. These are also known as traditional media.
Modern media or new media is an interactive way of communicating through the
Internet which also includes various types of social media such as Facebook,
WeChat, WhatsApp, Twitter and Instagram. Mass media is designed to reach the
mass of the people. According to Ryan and Wentworth (1999), the term 'mass'
refers to the audience of the media.

 THEORIES OF SOCIETY
Theory is a systematic way of expressing a person's thought or idea as part of a
discipline of knowledge. Theory is a basic fundamental for researcher(s) to
conduct a study of information to produce or expand knowledge in an academic
discipline. A theory is constructed using variables (dependent and independent)
focusing on the scope or concept of the researcher's study. The following subtopics
will look at the different theories related to society.
3.1
3.2
1. Assemble in a group. Identify what you share in common to form
a society. Name your society. Explain what your society is about.
2. Which social media are you most dependent on and why?

ACTIVITY 3.1
3.2.1 Functionalism
Figure 3.1: Émile Durkheim (1858-1917)
Source: http://cdarmangeat.blogspot.my/2015/04/bibliographie-de-la-division-sexuelle.html

Functionalism as propagated by Émile Durkheim (1858-1917) is an approach that
focuses on social equilibrium. If there is a change or an introduction of new
elements within a society, the community tries to be flexible and adjustable to
adapt itself to the changes so that society will remain functional and be able to
survive with the change. This effort gets adjusted with the changes (if any) which
require cooperation from all members of the affected society. We can liken this to
the scientific system of a food cycle in living creatures, where humans eat fish to
survive and fish eat weeds to survive in the ecosystem. Every person plays a
certain function within society.

3.2.2 Theories during the Age of Enlightenment

I have always thought the actions of men the best interpreters of their thoughts.

John Locke
Enlightenment philosophers cherish explanation a cause, science, religious
tolerance a and what they call 'natural rights' a life, liberty, and property. These
thinkers want to enlighten and improve human conditions.

John Locke (1632-1704) viewed human nature in an optimistic political approach.
He believed in the equality of all individuals, male and female, in the concept of
nature, and that humans have a right to autonomy and freedom.
John Locke believed that each person rationally pursues happiness and pleasure.
Locke considered women to have 'natural differences' from men, one that
justified domination of women by men. While property rights were an extremely
important individuality of male rights he did not believe that this could be
extended to women a thus denying women equality because of what Locke
regarded as the 'natural difference' between men and women.

Jean Jacques Rousseau (1712a1778) is best known for the concepts of social contract
and the state of nature. He stated that 'Man is born free; and everywhere he is in
chains' (Zeitlin, 1997). Rousseau (see Figure 3.2) began with an optimistic view of
human nature, that men are born perfect, that men are equal and have sympathy
with one another. He believed that people are generally isolated in a state of
nature, but with the development of cooperation, society begins to develop, and it
is society that creates inequality and war.

Figure 3.2: Jean Jacques Rousseau (1712a1778)
Source: http://www.philosophypages.com/hy/5d.htm

Rousseau argued that moral and political inequalities are purely conventional in
origin. He was one of the earliest ideologists to discuss 'inequality in society' and
argued that change could occur in a way that would overcome some of the
inequalities. This is what he termed the social contract, whereby the individual is
absorbed into the common, general will and without losing his own will.

 THEORIES OF MEDIA
In this subtopic, we will further explore two other theories or concept that is
believed to be closely related to society and media. In order to analyse the link
between media and children, youth groups or society as a whole, in a more
meaningful manner, we would need to initially understand that the link is
complex and that none of them exists in a vacuum.

3.3.1 Media and the Public Sphere
Habermasism is a poststructuralist approach made popular by Jürgen Habermas
(1929), focusing on the relation between media and the public sphere. Habermas
(see Figure 3.3) defines the public sphere as a virtual or imaginary community
which does not necessarily exist in any identifiable space. In its ideal form, the
public sphere is 'made up of private people gathered together as a public and
articulating the needs of society with the state' (Media Studies, 2007). Starting
from the 1830s, political powers influenced the middle-class. Bourgeois became
known as the key factor that weakened the public sphere and flattened the printed
mass media by existence and participation of public relations and advertising
which Habermas also referred to as political tactics in buying consumers over
media.

1. Among the three philosophers discussed, which two do you think
differed the most? Why?
2. Work in groups of three. Pick one philosopher for each group. Ask
each group to search for more information about the chosen
philosopher. Discuss their thoughts and approaches with the rest
of your coursemates.

ACTIVITY 3.2

Figure 3.3: Jürgen Habermas (1929apresent)
Source: https://www.citelighter.com/philosophy/
philosophy/knowledgecards/jurgen-habermas
The Internet today perhaps would best be described as the new public sphere
(which is also an important essential of modern polity) where people all over the
world use as a medium to express and share thoughts, news, and information with
the mutual community (Mohd Azizuddin Mohd Sani, 2009).

3.3.2 Dependency Theory
According to this theory, society or communities are dependent on the media. This
theory is a contribution to the 'uses and gratification theory' by Katz, Blumler and
Gurevitch (1974). Figure 3.4 shows the dependency model by Sandra Ball-Rokeach
and Melvin DeFleur (1976). The model shows the relationship between media,
society and audience; and its effects on the audience's cognitive, affective and
behavioural patterns.

Figure 3.4: Dependency model
Source: Ball-Rokeach and DeFleur (1976)

According to Littlejohn and Foss (2005), the following two key factors contribute
to audience dependency towards media:
(a) Media usage fulfil audience needs; and
(b) Social stability.
Ball-Rokeach and DeFleur (1976) further discuss the first factor by explaining that
you will be more dependent on media that meets a number of needs than on media
that satisfies just one need. Media can serve a number of functions, such as
monitoring government activities, reporting news, enabling you to keep in touch
with friends and providing entertainment. On the other hand, the second factor
describes how the reliance on media will increase when social change and conflict
are high. For example, during the Arab Spring, people were more dependent on
social media such as smartphones, Twitter, Facebook and e-mail to get more
information about events, protests, as well as demonstrations and later mobilising
revolutionary sentiment. Having more audience dependent on any media will
increase the influence that media has over the audience.

Go online and conduct research on the dependency theory in the media
industry. Explain the impact of media on cognitive, effective and
behavioural effects using the theory.

ACTIVITY 3.3

? Society and media complement each other.
? Communities depend on media technologies to get information and
knowledge.
? Media technology has now become a necessity in the daily lives of people all
over the world. Media is used as tools for people to spread and share what they
know as well.
? Theory is constructed using variables to focus on the area of study by a
researcher.
? Functionalism focuses on social equilibrium. Communities will try to be
flexible and adjustable to adapt to new changes in society so that they remain
functional and able to survive with change.
? John Locke had an optimistic political approach to human nature in that he
believed all individuals were equal and had a right to autonomy and freedom.
? Rousseau was one the first ideologists to discuss inequality in society. 'Social
contract' was the term he used to explain how individuals would be absorbed
into the common general will without losing their own will.
? Theories of media include Habermasism and the dependency theory.
? Public sphere is defined as a virtual or imaginary community which does not
necessarily exist in any identifiable space.
? The dependency theory focuses on the relationship between media, society
and audience. It also explores the effects of these factors on an audience's
cognitive, affective and behavioural patterns.
? Media usage and social stability are the two key factors that contribute to
audience dependency on media.

Dependency theory
Equality
Functionalism
Habermasism
Mass media
Media usage
Modern media
Natural rights
Political inequalities
Public sphere
Traditional media

Ball-Rokeach, S., & DeFleur, M. (1976). Theories of mass communication (3rd ed.).
New York, NY: Longman.
Constitutional Rights Foundation. (2004). Constitutional rights foundation, bill of
rights in Action: Hobbes, Locke, Montesquieu, and Rosseau on government.
Retrieved from http://www.crf-usa.org/bill-of-rights-in-action/bria-20-2-
c-hobbes-locke-montesquieu-and-rousseau-on-government.html
Gillian, J. L., & Gillian, J. P. (1954). Cultural sociology. New York, NJ: Macmillan.
Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Uses and gratifications research.
Public Opinion Quarterly, 37(4), 509-523.
Littlejohn, S. W., & Foss, K. A. (2005). Theories of human communication
(8th ed.). Toronto, Canada: Thomson Wadsworth.
McIver, R. M., & Page, C. H. (1961). Society: An introductory analysis. London,
England: Macmillan.
Media Studies. (2007). Jurgen Habermas and the Pulic Sphere. Retrieved from
http://www.media-studies.ca/articles/habermas.htm

Mohd Azizuddin Mohd Sani. (2009). The public sphere and media politics in
Malaysia. Newcastle upon Tyne, England: Cambridge Scholars.
Ryan, J., & Wentworth, W. M. (1999). Media and society: The production of culture
in the mass media. Boston, MA: Allyn & Bacon.
Zeitlin, I. (1997). Ideology and development of sociology theory (6th ed.). Upper
Saddle River, NJ: Prentice Hall.

13 TOPIC 5 CULTURES MASS CULTURE

13 TOPIC 5 CULTURES MASS CULTURE
? INTRODUCTION
In this topic, you will learn about the concepts of mass culture, popular culture,
subculture, counterculture and folk culture and be able to recognise the differences
between each of these concepts.
We live in a modern society where technology plays a vital role in our daily lives.
The nature of the media is capable of delivering popular culture to our doorsteps.
Although media helps in cultivating the knowledge of culture, we also need to
understand the history of culture and how various cultures were developed in our
society.

? Cultures
By the end of this topic, you should be able to:
1. Define the concept of mass culture;
2. Differentiate between mass culture and popular culture;
3. Discuss the concept of subculture and counterculture; and
4. Explain the concept of folk culture.

LEARNING OUTCOMES
It is undeniable in today's world that we are evolving around a mass
communication system that makes it possible for mass culture to reach the
overwhelming majority of society. Mass culture is defined as a set of cultural
values and ideas that arise from common exposure of a population to the same
cultural activities, communication media, music, art, and so forth. The emergence
of modern technologies such as electronic media and the Internet plays a
significant role in supporting the mass cultural advancement.
The development of mass culture has been made possible because of the
urbanisation process, the industrial revolution and the rapid development of mass
communication. Mass culture is disseminated to individuals with the help of mass
media, and not merely dependent upon day to day and face-to-face interactions
with each other. In other words, mass culture reflects a culture of mass produced
for mass consumption. Some examples of mass cultures are as follows:
(a) The usage of computer in the workplace;
(b) Sending electronic mail (e-mail) instead of the traditional snail mail; and
(c) Social network websites as a tool of information dissemination.


 POPULAR CULTURE
The term popular culture is often mistaken to be the synonym of mass culture.
Although both terms have a lot in common, they are not interchangeable.
these terms (...) have a lot in common, but there are also many differences. Their
meanings partially overlap, and are practically different. Their common
denominator is a large number of recipients.
Marian Golka, 2008
5.1
5.2
What type of mass culture do you encounter in your environment?
Discuss with your coursemates.

ACTIVITY 5.1

Popular culture, or sometimes called pop culture, is the vernacular culture that
prevails in a modern society. The content of pop culture is determined in large part
by industries that distribute cultural material. It is also spread via direct contact,
and not only via technical means. Additionally, pop culture features feedback.
Mass culture is distinguished by its links with unified content which are designed
to reach as many recipients as possible while pop culture is more diversified and
often pertains to niche content without much chance of reaching a broad audience.
Nonetheless, pop culture is heavily influenced by the mass media and the ideas
permeate the daily lives of society. The following are a few categories of the most
common pop culture:
(a) Entertainment (movies, music, television, etc.);
(b) Sports;
(c) News;
(d) Politics;
(e) Fashion; and
(f) Technology.

5.2.1 Industry Reproductions
Most of the time, popular culture is linked to certain mass products from the industry. Undoubtedly, popular culture is constantly changing and is specific to
place and time. Popular culture often acts like social behaviour where a small group of people may have strong interests in an area of which the mainstream
popular culture is partially aware. It is undeniable that profit-oriented companies take this opportunity to produce and sell pop culture goods and services to
maximise their own profits. Figure 5.1 illustrates an example of such profits in selling pop culture goods and services.

Figure 5.1: Launching of the World's biggest angry birds
playground at Low Yat Plaza, Kuala Lumpur
Source: http://www.liveatpc.com/malaysians-break-guinness-world-record/

1. Discuss the effects of popular culture on members of your society.
2. Explain the importance of popular culture in your daily life.
3. How does popular culture affect individuals?
4. Name a few types of popular cultures that you know of.
Share your findings with your coursemates.

ACTIVITY 5.2

 SUBCULTURE
Most of the time, subcultures are derived from a group of people within a culture who differentiate themselves from the larger culture to which they belong and
own a unique identification. This particular group of people possesses different ideologies, usually in fashion and music preferences. Some of the subcultures
flourish merely because of peer pressure and the need among youth to belong.

According to Hebdige (2002), in his book Subculture: The Meaning of Style, subculture is a subversion of normalcy. It can be perceived as negative because of
its criticism of the dominant societal standards. In addition, subcultures bring together like-minded individuals who feel neglected by societal standards and
allow them the opportunity to develop a sense of identity. Figure 5.2 shows a short cartoon strip on subcultures.

Figure 5.2: Short cartoon strip on subcultures

5.3.1 List of Subcultures
Subcultures develop merely because people want to be different, whether in a certain form of music, fashion, visual arts, dance, literature, films, and so forth.
Some of the subcultures practised in Malaysia are as follows:

(a) Punk Head
 Punk started in England in the early 1970s and is believed to have started in Malaysia around the same time. The punk cultures are mostly about the inyour-face
attitude, rebellion, anti-society fashion statement and post-hippie idealism. The images usually associated with punk are strange Mohawk hairstyle, black cargo pants, shirts with slogans or logos of bands, patches
and khaki bag packs. For punk, age is not a barrier as the member can be someone as young as a teenager or as old as a 40 year old and above. Many
of them commit to the punk attitude even after they finish school and it seems to be an outlet for the young to let out their angst and rebellion streak.
Punk music is a type of music genre that is very famous in the UK and the US as well as in Malaysia, where bands such as Sex Pistols, The Clash, The
Police are widely accepted. Famous well-known punk individuals in Malaysia like Joe Kidd from the legendary punk rock band, Carburetor Dung
is well-known in the local punk and the underground music scene. There are more males than females involved in punk culture and this is mostly due to
the tough, wild and aggressive belief, style and way of doing things.

(b) Skinhead
Skinhead culture began to develop in the 1960s and its roots can be traced back to the working class youths in Britain. Its influence can be seen in
fashion and music. The image synonymous with skinheads is mostly shaven head and working class clothing such as Dr MartenÊs boots, suspenders,
ankle length jeans and aggressive shirt design. Music is a vital part of skinhead culture; the identity of Skinhead is innately linked to reggae music
due to the black immigrants and culture. Skinhead is a popular target for recruitment by the radical rights movement because of their violence
tendency and patriotic nationalist views. In Malaysia, their influence can be felt on the music scene with skinhead bands like Street Rebel, Oi! and ACAB.
While these bands mostly adopt the original idea of skinhead, they reject the racist influence that began in the late 1970s and 80s of right wing attitudes in
Britain. Skinheads in Malaysia are mostly Malay Muslims and they believe that skinhead is only a way of life.

(c) Hip Hop
Hip hop started in the US as a form of expression by discriminated African American youth. The hip hop culture usually comes from low-economy
areas such as the Bronx in New York, US. The hip hop culture uses music as the main mechanism to voice their opinion on the social, political and
economic reality of their lives. It reflects the downtrodden reality of the African American group. There are four main elements in the hip hop
cultures which are rapping, D Jing, break dancing and graffiti painting. The member of the hip hop culture can be acknowledged as those who wear
baggy clothes such as shirts and pants; they also wear brand logo shirt, snapback caps like hip hop celebrities Jay-Z, Kanye West, Snoop Dogg and
Drake. In Malaysia, the influence of hip hop can be traced back to the 1980s with break dancing. It is widely known that the film Azura starring Jamal
Abdillah and Fauziah Ahmad Daud show a break dancing scene. In terms of music, hip hop started around 1989 with a group called Krash Kozz. After
that, a number of hip hop influenced local groups started to emerge such as 4U2C, KRU, NICO and Poetic Ammo. However, it was a group called Too
Phat that really had a breakthrough in the local scene that made Malaysian society accept hip hop culture especially among youth.

(d) Heavy Metal
Heavy metal culture developed in the late 1960s and early 1970s in both the US and the UK. They are also sometimes known as metalheads, headbangers,
thrasher and also Hessian. They are known to wear items such as denim or leather jackets that are decorated with patches or logo of metal group names.
Characteristics of this subculture are mostly male dominated with masculine charisma and usually from the adolescent age group. The ideology of this
culture is usually pertaining to the pervasive alienation which they carry within them in the price and defiance of courage to expose the lies and the
cruelty of the world from their eyes. Their embrace of the ideology of alienation is of particular interest because of what it insinuates about the
experience of growing up as an adolescent in modern times. Famous bands such as Led Zeppelin, Black Sabbath and The Who perform song with harsh,
dark sound with themes involving alienation and anger. There is also music with a brighter and lighter sound with themes involving angry love, lost love
and partying. The recurring themes within all music are violence, angst, anger and also sadness. The music usually starts with head banging, rocking
their body or head in a back and forth motion according to the rhythm of the music. This is to show that they are enjoying the music and are moved by it.

(e) Gothic
Gothic is a subculture that comes from Germany and England since the medieval era. However, in modern times, countries such as Japan adopt the
culture and change it to become more updated and colourful. Individuals in the Gothic subculture are known to be anti-fashion and also tend to do things
in a reverse manner. In Gothic culture, they believe that the scarier you look, the more Gothic you are. For instance, people outside the Gothic culture will
normally dress in colourful clothing; however, Gothic individuals will usually use dull colours, especially black. It is normal for them to use black
clothing that is extreme in nature like bondage items coupled with unusual hair styles and body piercing. The same can also be said about attracting
attention. Most people would like to look pretty to attract attention, but Gothic will do scary make up for the same reason. Usually, individuals
would want to be left alone, but at the same time, also want to be seen by the society. Gothic culture usually attracts people going through a tough time in
school with feelings of alienation, thus wanting to express themselves to show their feeling of pain, sorrow and dejection. Gothics tend to show
themselves as being depressed with a sullen and withdrawn expression in public; however their attitude changes to a carefree and happier mood when
amongst each other.

(f) Skater
Also known as 'Sk8r' and 'Sk8er'. The influence of skateboarding in today's modern culture is immense as can be seen in their influence on fashion, music
and even mannerism such as the way someone talks. There are no specific rules and mentality. This subculture champions independence and free
thinking in addition to attracting many creative people to skate. As there are no specific rules and teams, they are free to do their own thing according to
their own wants. Skaters usually wear certain styles of clothes such as flat sole tennis shoes from brands such as Converse, Supra or Vans, casual
graphic shirt, snapback cap and tight pants. Although their style may vary, they also try to wear things that are suitable and yearn to be accepted among
other skaters. Famous brands such as Billabong and Quick Silver are prominent examples of this subculture. The attitudes of a skater would
usually reflect the era they skate. The most popular cities with skaters are Los Angeles, San Francisco, Vancouver and Barcelona. As it gains acceptance
from society, it can be seen in many forms of media such as in Disney movies, video games and music videos. Popular video game that features the
legendary skateboarder Tony Hawk is widely played around the world. In Malaysia, skateboarding is also famous with BMX and Extreme Games.
Furthermore, Malaysia has hosted many events such as the famous Asian XGames where skateboarders from across Asia compete with each other.

(g) Cosplay
Cosplay is believed to have begun in the 1930s in North America with the introduction of sci-fi conventions. It was firstly known as costuming. However, cosplay is different from dressing-up for Halloween. The most
obvious difference when an individual is cosplaying is the complete immersion of the individual as a character. It is not just wearing a costume,
but rather to completely embody the traits of a character such as in the way they walk and talk with gestures and attitude that is unique to their favourite
characters. In Japan, cosplayers would re-enact their favourite scene from a manga (Japanese comic books) which adds further excitement to cosplay
conventions. It is believed that the term cosplay was invented by combining the word „costume‰ and „play‰ by a Japanese reporter, Nobuyuki Takahasi
after he attended the Worldcon in Los Angeles. In Japan, districts such as Harajuku and Shibuya are famous meeting places for cosplay enthusiasts. In
Malaysia, there are the PopCon and AniManGaki which are annual events which fuel the culture. Their origin can be traced back to Sun-U Anime Club
by Sunway University College. This culture is accepted around the world because many people share the love of their favourite manga by eagerly
dressing up as their favourite character. Many of them invested a huge amount of money, time and labour in creating the perfect cosplay.

(h) Gamer
The culture of gaming mostly starts from self-taught gamers who usually play games in their own homes with a game console. They are usually seen
as couch potatoes who like to waste time and be unproductive. However, with the introduction of online gaming, there are shifts in the gaming
industry. It is now one of the biggest industries in the world and evolving very rapidly. It began to acquire more prominence in the last 10 years, as
gamers in online communities started to share and create their own games. The birth of thousands of online forums for famous games such as DOTA
(Defense of the Ancients) and LOL (League of Legends) created gamers that are known worldwide who want to share their victorious wins. These e-sport
players make millions by playing against each other in an e-sport competition. In Malaysia, famous e-sport gamers such as ChuaN, Mushi and
Ohaiyo have made a career out of playing games as they usually earn a hefty income. There are also plenty of courses that teach almost all the aspects of
games such as game development courses. These days, many institutions such as Kolej Damansara Utama, or commonly known as KDU University
College, Multimedia University (MMU) and Lim Kok Wing University offer many varieties of courses pertaining to gaming.

1. Explain what you understand by subculture.
2. What are the differences between popular culture and subculture?
3. What are the different characteristics of skin heads and punks?

SELF-CHECK 5.1
COUNTERCULTURE
It (the counterculture) was an attempt to rebel against the values our parents had pushed on us. We were trying to get back to touching and relating and
living. Lisa Law, 1985

Law was an American photographer and filmmaker best known for her photographs of the counterculture era. If we were to trace its history, the concept
of counterculture is generally understood to be a spontaneous rebellion against the stiff conservatism of the post-World War II era. It is also associated with
unconventional appearance, music, drugs, communitarian experiments and sexual liberation. These are the hallmarks of the 1960s counterculture whose
members were white, middle-class, young Americans. Counterculture refers to a way of living among any group of people whose beliefs,
values, styles and attitudes differ from the prevailing culture. It began with the hippie movement in the late 1960s and 1970s. It typically involves criticism or
rejection of the current powerful institution with an accompanying hope for a better life or a new society. The alternative subcultures that we are experiencing in
today's society revert back to the counterculture. Figure 5.3 shows some examples of popular counterculture movements in the 1960s and 1970s.

Figure 5.3: A celebration of the counterculture movement in California
Source: http://americanhistory.si.edu

FOLK CULTURE
Folk culture, occasionally known as local culture refers to the way of life based on the idea of society sharing experiences and having mutual obligations on a local environment. It emphasises primarily on traditions practised by small, homogeneous, rural groups that live as a community in certain geographical locations. Most of the time, folk culture is handed down to the next generation in order to preserve the cultural tradition. 5.5.1 Preserved Elements of Folk Culture
There are several elements and examples of folk culture that we can witness today in Malaysia. The following are some example of these preserved elements.

(a) Architecture

The Design of Minangkabau Houses Bahauddin, Hardono, Abdullah and Maliki (2012) define Minangkabau
houses as houses that are different from other ethnic group's traditional houses. They are easily recognised by their unique features such as the concave roof design that is similar to buffalo horns (see Figure 5.4).

Figure 5.4: A traditional Minangkabau house
Source: https://sg.news.yahoo.com/5-biggest-misconceptions-indonesia-155628108.html

(b) Music

Most Notable as the Chinese Pipa and Flute Pipa is a four-stringed flute with 30 frets and has a pear-shape body. Its
history dates back at least 2,000 years age. The few types of pipa include Liuqin, Sanxian and Ruan.
The Chinese flute usually combines western polyphony with Chinese melodies and scales. Its music mostly has influence from Hong Kong, Taiwan
and China. Examples of the Chinese flute include Dizi and Xiao. Most are made from bamboo.

(c) Dance

Joget and Zapin
Both the Joget and Zapin are widely known as forms of Malay dance that usually portray the culture of the Malays.
Joget which is also known as Ronggeng is believed to be introduced in Malacca during the early 16th century. The fast paced famous dance can be
usually seen performed at cultural festivals, weddings and many other social functions.
Zapin, is believed to have started alongside the spread of Islam in the 15th century. It was introduced by the Arab traders and missionaries from Yemen.

(d) Clothing
The following are some examples of clothing that are preserved from folk
culture.

(i) Indian Sari
Sari is known worldwide as traditional clothing worn by Indian women. The sari is usually worn by women whereas men would
usually wear the Kurta. Sari is usually five to six yards long and will be paired with a blouse or choli. The sari wraps around the body and the
pallu which is the printed end will be draped over the left shoulder.

(ii) Chinese Samfoo and Cheong Sam
Samfoo or samfu is the Chinese term for everyday attire. It comprises two pieces of clothing with the upper garment called Sam (shirt or
blouse) and Fu (pair of trousers). The cheong sam is a traditional long dress worn by Chinese women. It
originates from a tight-fitting costume that was usually worn by the wives and daughters of aristocrats during the Ching Dynasty. It is
buttoned at the neck with slits down both sides of the skirt. The traditional Cheong Sam reaches down to the ankles and has short
sleeves.

(iii) Malay Songket
Malay songket is a type of fabric (see Figure 5.5). Songket motifs and colours in the early years would usually be an indicator of the status and
position of the wearer. Songket used to be worn only by royalty and the aristocrats. Songket is made by weaving threads using traditional loom
or Kek to weave classic design with motif and embellishment. The process is very challenging as it involves intricate designs and detail. The
process of weaving has to be calculated perfectly to create a perfect piece of songket.

Figure 5.5: Malay songket
Source: http://www.thestar.com.my/news/nation/2016/05/20/weaving-his-way-tosuccess-taking-pride-in-his-craft-hafsin-only-produces-the-finest-songket/

Name a few of the folk cultures that you know. What is so special about them? Share your thoughts in the online forum.

ACTIVITY 5.3
? Mass culture and popular culture are not interchangeable.
? Mass culture is a set of cultural values and ideas that arise from common
exposure of a population.
? Urbanisation, industrial revolution and rapid development of mass
communication have made development of mass culture possible.
? Popular culture is also known as pop culture and is largely affected by
industries that distribute cultural materials.
? Subculture is derived from popular culture itself.
? Some subcultures develop due to people wanting to be different.
? Common types of subculture being practised in Malaysia are punk head, skinhead, hip hop, heavy metal, gothic, skater, cosplay and gamer.
? Counterculture used to be associated with the rebellion culture.
? Counterculture refers to a way of life among any group of people whose beliefs, values, styles and attitudes differ from the prevailing culture.
? Folk culture is inherited from the older generation and emphasises on tradition.
? Some elements of folk culture that are preserved in Malaysia include traditional architecture, music, dance and clothing.

Counterculture
Folk culture
Mass culture
Popular culture
Subculture
Tradition
Bahauddin, A., Hardono, S., Abdullah, A., & Maliki, N. Z. (2012). The Minangkabau
house: Architectural and culture elements. WIT Transactions on Ecology and
the Environment, 165.
Golka, M. (2008). Sociology of culture. Warsaw, Poland: Scientific Publishing
Scholar.
Hebdige, D. (2002). Subculture: The meaning of style (2nd ed.). London, England:
Routledge.

13 TOPIC 6 CULTURE AND INDUSTRY

TOPIC 6 CULTURE AND INDUSTRY

? INTRODUCTION
This topic focuses on the relationship between the institutions of mass media and political economy. It seeks to paint the background of Malaysia's media ownership
and its link to the political institution and explains how this relationship influences the culture and industry of todayÊs society.

 DEFINITIONS
To have a better understanding and grasp of the topic, we will first look at the
definitions of political economy and mass media to ensure that we can differentiate
between the two.

Topic 6 Culture and Industry
By the end of this topic, you should be able to:
1. Elaborate the concept of political economy;
2. Explain the concept of mass media;
3. Discuss the relationship between mass media and political economy; and
4. Describe the historical background of media ownership in Malaysia.

LEARNING OUTCOMES
6.1.1 Definition of Political Economy
The Dictionary of Modern Economics (Horton, Ripley & Schnapper, 1948) defined
political economy as „the theory and practice of economic affairs‰. Political
economy is generally applied to matters of cost, surplus and distribution. It is
mostly viewed as a collective and social concern. Power and authority within a
society (namely, politics) are often associated with the entity's economic ability.
6.1.2 Definition of Mass Media
A medium is the channel through which a message travels from the source to the
receiver. Media is the plural form of medium. Mass media are channels used for
mass communication such as television, radio, newspapers and the Internet.
Dominick (2007) explained that „mass media includes the people, policies,
organisation and the technology that go into the production and distribution of
mass communication‰.
Therefore, to understand the relationship between political economy and mass
media is to understand how the authorities with economic capabilities control
processes, production and ownership of mass media.

 POLITICAL ECONOMY OF MEDIA
Studies on political economy can be looked at from many perspectives. However,
this topic will highlight the political economy of media.
Political economy of media refers to studies on „how the media are structured,
controlled and how they operate‰, largely so by political authority and the rich
elites of society. The idea of media as the „free press‰ must be weighed in with
factors such as the economic sustainability of a media organisation, the news
sources of the organisation and also ownership of the media.

Define mass media.

SELF-CHECK 6.1

6.2.1 Public Media
The inception of mass media in each country therefore has often been viewed in
tandem with the political development. Political control is often more obvious
within the public broadcast media in comparison with private media. Hallin and
Mancini (2004) distinguished three models for the governance of public
broadcasting which are the government or polarised pluralist model; the
professional or liberal model; and the parliamentary or proportional representation
model. Each of these models is described in further detail in Figure 6.1.

Figure 6.1: Models in governance of public broadcasting
Source: Hallin and Mancini (2004)

6.2.2 Private Media
The privatised media are not really free from political control as privatised media
need commercialisation for their sustainability. Private media are driven by
market needs and demands, therefore creating a more audience-oriented content.
The private media however are bound by the country's law and regulations much
like the public media. The act of balancing the needs of the market and the
authority is constantly viewed as one of the challenges of the mass media.

 MASS MEDIA
Mass media are the channels of mass communication. Mass media transmit
messages from a source to many receivers and it can be from many sources to
many receivers as well. Generally, mass media include newspapers, radio,
television and the online media. However, Dominick (2007) emphasised that mass
media not only comprise the mechanical devices that transmit and store the
message, but also encompass the institutions that use the machines to transmit
messages. That includes the media organisation, the policies, the people and the
technologies.

6.3.1 Traditional versus Digital
Mass media can be divided into traditional mass media and the digital mass
media, including online. Dominick (2007) listed the characteristics of the
traditional mass media as follows:
(a) It is produced by a complex and formal organisation;
(b) It has multiple gatekeepers;
(c) It needs a great deal of money to operate;
(d) It exists to make profit; and
(e) It is highly competitive.

The existence of the Internet and also mobile devices has created a different kind
of channel for mass communication. E-mails, social networks, hand phone chat
applications and other new forms of mass communication are fast developing in
recent years. The online or other forms of new mass media offer everyone a chance
to be a mass communicator. The Internet brought down the cost of mass
communication to a level where everyone can afford to be the transmitter and the
receiver.

Name five countries that fit into each model of the media system given
by Hallin and Mancini (2004). Pick one country and list down five
characteristics of the media system practised.
Share your findings in the online forum.

ACTIVITY 6.1
The online media have completely different characteristics such as the following:
(a) It can be produced by an individual;
(b) It can bypass gatekeepers;
(c) It is affordable;
(d) The motivation may not necessarily be to make profit; and
(e) For many of the online media, competition is not a factor.
As mass media continue to evolve, few trends are taking place. Firstly, there is
convergence within the media as well as intermedia. The audience have more
control of the media. This also leads to fragmentation of audiences. Media mobility
is also an emerging trend of the mass media where media can now be accessed and
also used anywhere at anytime.

 BRIEF HISTORY OF MEDIA OWNERSHIP
In Malaysia, the history of mass media can be traced to as early as 1921 with the
coming of radio to Malaya. In 1921, an electrical engineer from the Johor
Government, A.L Birch, brought the first radio set into the country. He then
established the Johore Wireless Association and commenced broadcasting using a
one megahertz radio signal with a wavelength of 300 metres. That was followed
by the establishment of a similar association in Penang and the Malayan Wireless
Association in Kuala Lumpur.

6.4.1 Media Ownership and Control
The media in Malaysia started before Independence as a tool for the British colonials
to disseminate information to the people. After Malaysia was formed in 1963, the
change in the nation's media identity was obvious with the radio tagline, „Inilah
Radio Malaysia‰. Television was introduced later that year with the governmentowned
channel, Radio Television Malaysia (RTM). Privatisation of television
channels only happened in 1984 when Sistem Televisyen Malaysia Berhad (STMB)
was given the license to operate TV3 by the government. Many television channels
came up along the way but Media Prima Berhad (established in 2003) went on to
monopolise the free-to-air television channels namely TV3, NTV7, 8TV and TV9.

Media Prima Berhad also has its share of some of the mainstream print media.
On the other hand, Astro became the most successful subscription based television
after the failure of MegaTV, the first subscription-based television channel. Today,
Astro has more than 170 channels including some in-house produced channels.
A summary of broadcast media ownership in Malaysia up to 2012 is shown in

Figure 6.2: Development of broadcasting companies up to 2012 in Malaysia
Source: Malaysia Communication and Multimedia Commission (2012)
The following summarises various important views of media ownership in
Malaysia:
(a) There are only a few media conglomerates which own many of the media in
Malaysia;
(b) Malaysia has a balance of public mass media by the government and more
privatised ones such as Astro; and
(c) The media in Malaysia, however, is said to be strongly connected to the
ruling party. Ownership of the mass media is directly or indirectly related to
political affiliation.

6.4.2 Legal and Regulatory Development in Malaysia
In terms of the laws and regulations of media, the Malaysian broadcast media is
said to be one that is marred by strong political control (Nain, 1996). The
mainstream media is no longer the guardian of freedom of speech, but rather is
the mouthpiece of the government. The defence by the government is that the
freedom given to media must be practised with responsibility.

Malaysia has a few media regulatory bodies, namely, the Malaysian
Communication and Multimedia Commission (MCMC), Malaysia Film
Censorship Board (LPF) and also Communications and Multimedia Content
Forum (CMCF). These regulatory bodies play different roles but they complement
each other in regulating the media in Malaysia. A brief summary of the
development of laws and regulations in Malaysia is shown in Figure 6.3.
.
Figure 6.3: Development of laws and regulations in Malaysia
Therefore, the online media is seen to be the leveraging ground as there are relatively
less control and regulations for the online media. The emergence of the online media
is deemed to give more freedom of expression than the traditional media.

1. Read three articles that describe the impact of the Internet on
freedom of speech.
(a) Compare the three articles and highlight their main points.
(b) What is your opinion of media control in Malaysia?
2. Conduct research on one media conglomerate in Malaysia and
describe its mission, vision and ideology.
3. Draw out the organisational chart of one media conglomerate in
Malaysia.
Share your findings with your coursemates.

ACTIVITY 6.2
'
6.4.3 Media Ownership: Global Scenario
There have been many issues across the globe over matters relating to media
ownership. This has sparked concern over the rise of strong oligopolies where
ownership and market is within the hands of a few firms.
Within the global scenario, some of the big firms own a strong share of the market.
For example, Time Warner owns Warners Bros, AOL and CW, while Disney owns
Disney, ABC and also various theme parks. News Corp owns the various Fox
channels and newspapers across the globes. These are among a few examples of
global media under the ownership of only a few media conglomerates. When the
media are controlled by the elite few, the following problems may arise:
(a) Independence of the Editorial Team
There is a possibility that journalists will not write and publish certain
stories, especially those pertaining to negative matters relating to the parent
company or its subsidiaries as this may cause bad press for them. This raises
the question of freedom of the press.
(b) Lack of Diversity
Information provided from only one view point across various media will
lead to one sided opinions and lack of representation in news reporting.
(c) Profit Orientated
Corporations maybe in a position where what they say is determined by who
their sponsors are and also based on the best interests of their sponsors. This
is to ensure that their sponsors will keep on financing the running of their
media organisations.
1. Explain the models used in governance of public broadcasting.
2. Distinguish between traditional and digital media.
3. What are the regulatory bodies of media in Malaysia?
.
SELF-CHECK 6.2
'
Read the following article about media ownership in France and answer
the following questions:
(a) Explain the current state of media ownership in France.
(b) What is the impact of the problems mentioned in the article?
(c) Compare the scenario between France and Malaysia.
Media Ownership at the Heart of Problems Facing the French Press
Roy Greenslade
24 September 2014

Despite the French government's generous subsidies to
newspapers, the country's press is in serious trouble, according to a
lengthy appraisal by the US Nieman Foundation. Its 3,500-word report,
Plus ça change, considers the deepening problems of papers that are said
to have failed to rise to the digital challenge, such as Libération („a
wreck‰), Le Monde („newsroom management in disarray‰) and Le
Figaro (covering politics is „complicated‰ by its ownership).
That final point is explored in some depth by the report's author.
All the leading papers have wealthy owners with large corporate
interests that some critics believe could affect editorial output. For
example, the heads of two phone operating companies have big stakes
in two of the national dailies. Patrick Drahi, a Franco-Israeli telecom
executive who lives in Switzerland with a business based in
Luxembourg, became Libération's largest shareholder in June. Xavier
Niel, who runs France's fastest growing telecommunications firm, has
invested millions of euro in Le Monde along with Lazard banker
Matthieu Pigasse and Pierre Bergé, the business partner of the late
fashion designer Yves Saint Laurent. They have also acquired the
largest, but troubled, national newsweekly, Nouvel Observateur.

ACTIVITY 6.3
'
Then there is Serge Dassault, a French senator and the main
shareholder of France's biggest private aerospace and defence concern,
who owns Socpresse, publisher of Le Figaro. Dassault has been the
subject of judicial inquiries about alleged vote-buying. Nieman reports:
„When the allegations first surfaced last fall, they were big news
everywhere a except in Figaro‰. Bernard Arnault a chief executive of
luxury goods maker LVMH a controls Les Echos, which is France's
principal business newspaper.
But journalism online appears to be alive and well. An
investigative news site, Mediapart, turns a healthy profit because it has
attracted many thousands of subscribers who appreciate its combative
reporting. Its founder, EdwyPlenel, is renowned for his revelations of
high-level misbehaviour. Mediapart took off after its 2010 story about
the political and financial scandal involving France's richest woman,
Liliane Bettencourt.
So what about those subsidies? The Nieman report lists them:
„The French state every year shells out about $540m
(£330m) in direct funding to privately owned
newspapers and magazines, and a further $1bn
(£610m) or so in indirect aid, including a specially
reduced sales tax for publications and income tax
breaks for all 37,000 French journalists with an official
press card...‰ The aim is to ensure a continuing
pluralism of the press, and the money helps to keep
afloat a number of publications that would otherwise
have long since died, including the communist party
paper L'Humanité'.

Incidentally, the report also reveals that the French government
cancelled $6m (£3.6m) in debt owed to the state by L'Humanité.
Merveilleux!
Source:
https://www.theguardian.com/media/greenslade/2014/sep/24/
france-mediabusiness

? Political economy is strongly related to the media in terms of production and
processes of information.
? Three models in governance of public broadcasting are as follows:
? Government or polarised pluralist model;
? Professional or liberal model; and
? Parliamentary or proportional representation model.
? Private media are driven by market needs and demands, thereby creating a
more audience-oriented content.
? Mass media can be divided into traditional and digital/online media.
? Malaysia's media system is strongly linked to the political institution.
? Malaysia's media regulatory bodies include the Malaysian Communication
and Multimedia Commission (MCMC); Malaysia Film Censorship Board
(LPF); and also Communications and Multimedia Content Forum (CMCF).
? Online media seem to have more freedom of expression than traditional media.
? Problems of having global media under the ownership of only a few
conglomerates include independence of the editorial team, lack of diversity
and profit orientation.

Digital media
Mass communication
Mass media
Media ownership
Political economy
Regulatory bodies
Traditional media

Dominick, J. R. (2007). The dynamics of mass communications: Media in the digital
age. New York, NY: McGraw-Hill.
Hallin, D. C., & Mancini, P. (2004).Comparing media systems: Three models of
media and politics. New York, NY: Cambridge University Press.
Horton, B. J., Ripley, J., & Schnapper, M. B. (1948).Dictionary of modern economics.
Washington, DC: Public Affairs Press.
Malaysia Communication and Multimedia Commission (MCMC). (2012). Industry
Performance Report 2012. Retrieved from https://www.gov.my/
skmmgovmy/media/General/pdf/IPR_-2012.pdf
Nain, Z. (1996). The impact of the international market place on the organization
of Malaysian television. In D. French & M. Richards (Eds.), Contemporary
television: Eastern perspectives. New Delhi, India: Sage.